Sales Manager

PYVITAL Ltd; West Yorkshire; Remote; GBP 70,000 - 190,000; Full time

Benefits offered by this job

Equity participation

Autonomy to shape the sales strategy

Long-term career progression

Job summary

PYVITAL Ltd in West Yorkshire is seeking a Sales Manager to lead its manufacturing and retail growth, owning the commercial strategy and building a high-performing sales function.

You will win new business, develop opportunities with major national retailers, manage the existing team, and implement structured lead generation, KPIs and data-driven forecasting to drive revenue.

The role offers long-term progression and an opportunity for equity participation for the right candidate.

Qualifications

• Proven track record in B2B sales and winning new business.
• Experience selling to large, multi-site or national retail customers.
• Strong KPI, pipeline management and data-driven performance.

Responsibilities

• Lead and develop the sales function with a clear growth strategy.
• Identify and convert new business opportunities across national retail customers.
• Build strategic relationships with key customer stakeholders.
• Monitor KPIs, pipeline activity, and revenue forecasts.
• Coach the sales team and shape the long-term sales structure.

Skills

Sales

Business Development

Commercial Management

Leadership

Manufacturing

Strategic Growth

Job description

• Business Development, Commercial Management, Leadership, Manufacturing, Sales, Strategic Growth
• Up to £70,000 Basic DOE + £120,000 OTE

About the job

Job Title: Sales Manager – Manufacturing & Retail
Location: West Yorkshire
Salary: Up to £70,000 Basic DOE + £120,000 OTE

About the Role

We’re recruiting on behalf of an established and growing manufacturing business looking for an ambitious Sales Manager to lead its commercial growth and develop the sales function through its next phase.

This is much more than maintaining an existing customer base. The business is looking for someone with the commercial drive to win new business, develop opportunities with major retail customers and create a structured, high-performing sales environment.

You’ll take ownership of sales strategy and performance while remaining close enough to the market to lead from the front. Alongside developing new customer relationships, you’ll lead and develop the existing sales team, introduce greater structure around lead generation and KPIs, and use data to identify where the strongest opportunities for growth lie.

For the right person, this offers genuine longer-term progression, with the potential to develop beyond the Sales Manager position as the business continues to grow.

Key Responsibilities

Sales Strategy & Commercial Growth

• Lead and develop the sales function, creating a clear strategy for sustainable revenue growth.
• Identify, target and convert new business opportunities, particularly across large multi-site and national retail customers.
• Build and develop strategic relationships with key customer stakeholders.
• Strengthen existing customer relationships while identifying opportunities for further commercial growth.
• Monitor customer trends, competitor activity and wider market opportunities.
• Work collaboratively with operational and senior leadership teams to ensure commercial strategy can be effectively delivered.
• Lead, coach and develop the sales team, creating clear expectations and accountability around performance.
• Establish a structured, high-performing sales environment focused on new business development and customer growth.
• Introduce and monitor meaningful sales KPIs, pipeline activity and conversion metrics.
• Help shape the longer-term sales structure as the business grows.
• Encourage a proactive, commercially focused and collaborative sales culture.

Business Development & Lead Generation

• Develop a structured, data-led approach to lead generation and new customer acquisition.
• Identify and pursue opportunities with national retailers, multi-site operators and other strategic customers.
• Analyse the performance of different lead generation channels to improve effectiveness and return on investment.
• Evaluate different routes to market and identify opportunities to improve customer acquisition.
• Remain actively involved in business development activity, leading from the front when pursuing key opportunities.
• Monitor sales performance against agreed KPIs and commercial objectives.
• Provide clear sales forecasting, reporting and commercial insight to support wider business decisions.
• Use sales data, pipeline analysis and conversion metrics to identify opportunities for improvement.
• Support senior leadership with insight into market opportunities, customer trends and future revenue potential.
• Introduce greater structure and consistency across sales processes and performance management.

Candidate Profile

• Strong track record within B2B sales, with demonstrable experience winning and developing new business.
• Experience selling products into large, multi-site or national retail customers.
• Commercially driven and comfortable combining strategic thinking with hands-on sales activity.
• Strong understanding of sales KPIs, pipeline management and performance metrics.
• Interest in using data and modern lead-generation approaches to improve sales performance.
• Confident analysing different routes to market and identifying where commercial investment will generate the strongest return.
• Strong relationship-building, influencing and negotiation skills.
• Comfortable challenging existing ways of working and introducing greater structure where required.
• Collaborative leadership style with the ability to engage and motivate an established team.
• Entrepreneurial mindset with the ambition to contribute to the long-term growth of the business.
• Background within manufacturing, timber, building materials, retail display, interiors or another product-led environment.
• Previous experience leading or developing sales or business development colleagues.
• Experience managing relationships with major national retail customers.
• Exposure to developing sales strategies, implementing KPIs or improving sales processes.
• Experience using sales data and lead-generation analytics to improve commercial performance.

We welcome applications from candidates with different career backgrounds and experiences and are committed to an inclusive and equitable recruitment process.

What Our Client Offers

• Basic salary of up to £75,000, dependent on experience.
• OTE of approximately £120,000.
• Potential opportunity for equity participation.
• Significant autonomy to shape and lead the sales strategy.
• Opportunity to develop and build a high-performing commercial function.
• Established business and customer base with considerable scope for further growth.
• High level of visibility and influence within the senior leadership team.
• Genuine long-term career progression as the business develops.