Sales Manager

Mark Allen Group; Greater London; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working

Ownership in role

Career development & progression

Company benefits

Exposure to specialist markets

Culture: Passionate, Creative, NurtURi

Job summary

Mark Allen Group is seeking a Sales Manager for MA Exhibitions with a hybrid setup in Herne Hill. The role focuses on managing a portfolio of exhibition clients, driving revenue growth, and ensuring high client satisfaction across the full sales cycle.

You will upsell and cross-sell to increase spend, work with marketing and operations teams, and contribute to strategic planning based on market insights and performance data.

Qualifications

• Proven experience as an Account Manager or in a related sales role with a track record of meeting/exceeding targets.
• Strong knowledge of the commercial side of the exhibition industry and experience working with Sales, Marketing, Operations and Finance.
• Excellent relationship-building and communication skills; ability to manage multiple accounts and forecast effectively.
• Good analytical skills to interpret market trends and sales data for decision making.
• Strong organization to maintain accurate records, pipelines and forecasts.

Responsibilities

• Develop and implement strategic sales plans to achieve revenue targets across your portfolio of existing clients.
• Manage a portfolio of clients, building long-term relationships and increasing spend through upselling and cross-selling.
• Act as main point of contact for customers, resolving issues and providing timely updates throughout the journey.
• Maintain the sales ledger, pipeline and weekly reports, providing forecasts and performance analysis to management.
• Use CRM tools and sales analytics to monitor performance and inform commercial decisions.
• Stay informed about market trends and competitor activity to adapt sales strategy.
• Collaborate with internal teams to ensure client satisfaction and successful exhibition delivery.
• Contribute to event debriefs and strategic planning using customer feedback and performance data.

Skills

Account management

Relationship building

Analytical skills

Organizational skills

Proactive mindset

Tools

CRM tools

Sales analytics

Job description

Sales Manager – MA Exhibitions

Hybrid: Herne Hill, 3 days in the office
Salary: Up to £40,000 + circa £20,000 OTE and company benefits.
Contract: Permanent, full-time

At Mark Allen, we create specialist content, events, data and insight for professional communities across sectors that matter.

As Sales Account Manager, you will play a key role in driving revenue growth, improving customer retention and growing year on year spend across your portfolio of exhibition clients.

Reporting to the Sales Director, you will manage a portfolio of existing customers, developing long-term relationships and identifying opportunities to increase spend through upselling and cross-selling. You will be responsible for achieving sales targets while ensuring a high level of client satisfaction and supporting the successful delivery of your exhibitions.

What you’ll be doing

• Develop and implement strategic sales plans to achieve revenue targets and consistently meet or exceed assigned sales targets across your portfolio of existing customers.

• Manage a portfolio of clients, building strong, long-term relationships and understanding their needs to improve satisfaction, loyalty and retention.

• Identify new business opportunities within existing accounts, using upselling and cross-selling strategies to continually increase customer spend.

• Act as the primary point of contact for customers, responding to enquiries, resolving issues and providing timely updates throughout the customer journey.

• Maintain the sales ledger, pipeline and weekly sales reports, providing regular reports, forecasts and performance analysis to management.

• Use CRM tools and sales analytics to monitor performance, forecast sales and make informed commercial decisions.

• Stay informed about market trends and competitor activity, using this insight to inform sales strategy and provide valuable information to clients.

• Work closely with internal teams, including sales, marketing, operations and finance, to ensure client satisfaction and the successful delivery of your exhibition.

• Contribute to event debriefs and strategic planning, using customer feedback, market insight and performance data to identify opportunities to continuously improve the exhibition.

Must-haves:

• Proven experience as an Account Manager or in a related sales role, with a track record of meeting or exceeding sales targets.

• Good working knowledge of the commercial side of the exhibition industry, with experience working closely with exhibition teams, including marketing, operations and finance.

• Strong relationship-building and people skills, with the ability to understand customer needs and build long-term client relationships.

• Good analytical skills, with the ability to understand customer needs, analyse market trends and use sales data to inform decisions.

• Strong organisation skills, with the ability to manage a portfolio of accounts, maintain accurate records and keep sales pipelines and forecasts up to date.

• A proactive, initiative-taking approach, with a clear focus on delivering results and improving customer satisfaction.

Nice-to-haves:

• Further experience within the exhibition industry and an understanding of the wider exhibition sales cycle.

• Experience identifying opportunities for upselling and cross-selling within existing customer accounts.

• Experience contributing to event debriefs, strategic planning and initiatives to improve an exhibition or customer experience.

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

Why join Mark Allen Group?

Mark Allen is a specialist media business with more than 40 years of experience building trusted brands for professional audiences. You will join a business that combines respected legacy brands with the need to keep evolving, giving you the chance to contribute ideas, improve how we work and see the impact of what you do.

We offer:

• Hybrid working.

• Real ownership in your role.

• Development through hands-on learning, mentoring and internal progression.

• Company benefits.

• Exposure to specialist markets and loyal professional audiences.

• A culture shaped by our values - Passionate, Creative, Nurturing and Fair.

Right to work: Applicants must have the legal right to live and work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.