Sales Manager

CMR Recruitment Ltd; Colchester; On-site; GBP 55,000 - 90,000; Full time

Job summary

CMR Recruitment Ltd is seeking an experienced Sales Manager for a well-established UK business serving the education sector in Colchester. You will lead the sales and customer care teams, shape the sales strategy, and drive growth across existing accounts and new business.

Reporting to senior leadership, you will build strategic client relationships, implement KPI-driven processes, and present performance insights to stakeholders.

Qualifications

• Proven experience leading sales and customer care teams in a fast-paced environment.
• Track record of winning new business and growing key accounts.
• Strong communication with senior decision-makers.
• Strategic thinker with ability to deliver measurable results.

Responsibilities

• Lead, manage and develop the sales and customer care teams to consistently achieve revenue targets.
• Design and execute the sales strategy to drive sustainable business growth.
• Identify and secure new business opportunities while strengthening key client relationships.
• Implement effective sales processes, KPIs, and performance tracking to optimise results.
• Represent the business at a senior level with key stakeholders, including large organisations and procurement teams.

Skills

Sales leadership

New business development

Key account management

Strategic selling

Analytical reporting

Job description

A well-established UK business specialising in the supply of products and services to the education sector is seeking an experienced Sales Manager to drive growth and lead its sales function. With a large and established customer base and a broad product portfolio, the business operates in a fast-paced, high-volume environment with ambitious growth plans.

Reporting into senior leadership, you will take ownership of the sales and customer care teams, ensuring strong performance, clear direction, and continued growth across both existing accounts and new business. You will also play a key role in managing strategic customer relationships and influencing long-term commercial success.

The responsibilities of the Sales Manager include but are not limited to:

• Lead, manage and develop the sales and customer care teams to consistently achieve revenue targets.
• Design and execute the sales strategy to drive sustainable business growth.
• Identify and secure new business opportunities while strengthening key client relationships.
• Implement effective sales processes, KPIs, and performance tracking to optimise results.
• Represent the business at a senior level with key stakeholders, including large organisations and procurement teams.

Skills, Experience & Key Candidate Attributes of the Sales Manager:

• Proven sales leadership experience within a fast-paced, high-volume, multi-category environment.
• Strong track record of winning new business and growing key accounts.
• Confident communicator with experience engaging senior decision-makers.
• Strategic mindset with the ability to deliver measurable commercial results.
• Highly organised with strong analytical and reporting capabilities.

If you are a driven Sales Manager looking to make a real impact in a growing business, we would love to hear from you.