Sales Executive

Playfly Sports; Greater London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

Playfly Sports seeks a motivated Sales Executive to drive brand partnerships for our sports properties. You’ll lead outreach, build a network of brand contacts, and own the sales pipeline from first contact to qualified opportunities.

Ideal candidates have 1–3 years in sales/partnerships, strong communication, CRM proficiency, and a passion for sports. This hybrid role in London offers dynamic collaboration with sales teams and opportunities to influence sponsorship strategies.

Qualifications

• 1–3 years in a commercial, sales or partnerships-focused role.
• Goal-oriented, target-driven with a proven ability to meet sales targets.
• Strong communication and organisational skills.
• Ability to independently research brands and identify decision-makers.
• Experience prospecting senior decision-makers across marketing, partnerships or commercial functions.
• Proficiency with CRM tools and Microsoft Office.
• Background in sponsorship sales or brand partnerships is a plus.
• Passion for sports and familiarity with the industry.

Responsibilities

• Develop and execute targeted outreach strategies to engage prospective brand partners.
• Attend industry conferences and events to build a network of brand contacts.
• Own the sales pipeline from outreach to qualified opportunities with CRM records.
• Pursue leads to meet and exceed sales targets and KPIs.
• Assist senior partnerships leads in pitches to prospective sponsors.
• Nurture relationships with new and existing partners through regular communication.
• Use analytics to monitor progress and report performance to stakeholders.
• Stay informed on sponsorship activity and industry developments to uncover opportunities.
• Collaborate with sales teams for smooth handover of leads and successful partnerships.

Skills

Sales outreach

CRM tools

Communication

Research skills

Networking

Partnerships

Excel

Industry knowledge

Tools

CRM software

Microsoft Office

Job description

Commercial Development

London, UK

Hybrid

YOUR ROLE

We are seeking a highly motivated and target-driven Sales Executive to join our team. In this role, you’ll play a vital part in driving sales by identifying, engaging, and supporting the development of brand partnerships for our sports property relationships. Your primary focus will be on executing an effective outreach strategy, achieving sales targets, meeting KPIs, and supporting pitch presentations.

ABOUT PLAYFLY SPORTS

Playfly Sports is a leading sports marketing and media company with 1,300 employees dedicated to enabling brands to engage with sports fans across various platforms. We specialise in providing outcome-based solutions across Premier League teams, Global Motorsport Competitions, International Rugby, Tennis, NFL, MLB, NBA, NHL, Cycling, Combat Sports, Extreme Sports, and Music. At Playfly Sports, we’re powered by partnerships and driven by a passion for innovation and inclusivity. This role is part of Playfly’s fast growing European division.

WHAT YOU’LL DO

• Sales outreach: Develop and execute targeted outreach strategies to engage prospective brand partners, generating high-quality meetings with relevant brand decision-makers.
• Industry Networking: Attend industry specific conferences and events, build a personal network of contacts across brands and agencies, and execute regular personal engagements with such prospects.
• Pipeline ownership: Take ownership of your sales pipeline from initial outreach through to qualified opportunity, maintaining accurate and up-to-date CRM records.
• Target-driven performance: Proactively pursue leads to meet and exceed sales targets and KPIs.
• Pitch support: Assist senior partnerships leads in pitching to prospective sponsors.
• Relationship management: Support the nurturing of relationships with new and existing partners through consistent and effective communication.
• Insight and reporting: Use analytics to monitor progress, optimise outreach strategies, and report on performance to internal stakeholders.
• Market intelligence: Stay informed on sponsorship activity, brand investment trends and relevant industry developments to uncover new sales opportunities.
• Collaboration: Work closely with the sales teams to ensure seamless handover of leads and successful execution of partnership agreements.

WHAT YOU’LL BRING

• 1-3 years of experience in a commercial, sales or partnerships-focused role, with a track record of contributing to successful sales or business development.
• Goal-oriented, target driven and highly motivated, with a proven ability to meet or exceed sales targets.
• Strong communication and organisational skills, with attention to detail.
• Commercial curiosity and initiative, with the ability to independently research brands, identify relevant decision-makers and develop a point of view on why a partnership makes sense.
• Strong research skills, with an ability to quickly understand brands, industries and commercial priorities.
• Experience prospecting and engaging senior decision-makers across marketing, partnerships, brand or commercial functions.
• Proficiency in CRM tools, Excel, and Microsoft Suite.
• A background in sponsorship sales or brand partnerships is an advantage.
• An understanding of sports marketing and sponsorship landscapes.
• A passion for sports and familiarity with the industry.

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail].

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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