Sales Executive

Resourcing Group; Dunfermline; On-site; GBP 45,000 - 55,000; Full time

Job summary

Resourcing Group is seeking a Sales Executive in Edinburgh (Leith) for an office-based role. You will own the full sales cycle for new-logo wins, with heavy emphasis on cold calling and self-generated leads, building a strong pipeline and closing deals.

You will generate pipeline via outbound activity, handle inbound and partner leads, and leverage LinkedIn and events to reach hospitality venues. The role requires 2+ years in B2B sales, confidence on calls, and CRM discipline.

Qualifications

• 2+ years in B2B sales, ideally SaaS or hospitality tech.
• Comfortable running a full sales cycle with multiple stakeholders.
• Confident on the phone and able to handle rejection.
• Disciplined on CRM, forecasting and follow-up.

Responsibilities

• Generate pipeline through high-volume outbound: daily cold calling, targeted email and LinkedIn outreach into hospitality venues and groups.
• Inbound, marketing and partner sources supplement self-generated activity.
• Maintain consistent daily cold-call activity against agreed standards; build and work target account lists with personalised outreach.
• Run structured discovery on every opportunity to understand the venue's guest journey, tech stack and commercial goals; qualify hard.
• Use LLM tooling to raise the quality and volume of output: account research, call prep, personalised outreach and follow-ups.
• Run demos that follow the guest journey, not the feature list and show how data capture, marketing, bookings, loyalty and reviews drive revenue.
• Produce proposals, pricing and ROI breakdowns tied to revenue and adoption outcomes; close.
• Hit monthly MRR quota with well-attributed pipeline.
• Handover to onboarding and customer success and monitor expansion signals.
• Represent the business at events and in the market; feed objections, gaps and wins back to GTM and product.
• Keep CRM current so every deal is attributed to its source and close date.

Skills

B2B sales

SaaS/hospitality tech

Cold calling

CRM discipline

Networking

Job description

Sales Executive

Edinburgh (Leith) - Office Based

£45,000 - £55,000

I am currently recruiting for a Sales Executive to own the full sales cycle for new-logo wins. Heavy emphasis on cold calling and self-generated leads through joining dots and networking. This is an outbound-heavy role: you'll be expected to generate your own pipeline through high-volume cold calling, targeted email and networking through events and LinkedIn.

What you'll do:

• Generate the majority of your own pipeline through high-volume outbound: daily cold calling, targeted email and LinkedIn outreach into hospitality venues and groups.


• Inbound, marketing and partner sources supplement self-generated activity.


• Maintain consistent daily cold-call activity against agreed standards; build and work target account lists with personalised, well-researched outreach that earns the meeting rather than relying on volume alone.


• Run structured discovery on every opportunity to understand the venue's guest journey, tech stack and commercial goals; qualify hard so pipeline reflects real, winnable opportunities.


• Use LLM tooling as standard to raise the quality and volume of your output: account research, call prep, personalised outreach and follow-ups.


• Run demos that follow the guest journey, not the feature list: show how data capture, marketing, bookings, loyalty and reviews compound into repeat visits and measurable revenue.


• Produce proposals, pricing and ROI breakdowns tied to revenue and adoption outcomes; run negotiation and close.


• Hit monthly MRR quota with well-attributed pipeline.


• Run a clean handover to onboarding and customer success so new customers activate quickly; stay close through early life to surface expansion signals.


• Represent the business at events and in the market; feed recurring objections, gaps and wins back to GTM and product.


• Work with marketing and partnerships on lead quality, routing and attribution; keep the CRM current so every deal is attributed to its correct source, stage and close date.

What they are looking for:

• 2+ years in B2B sales, ideally SaaS or hospitality tech; comfortable running a full sales cycle with multiple stakeholders.


• Confident on the phone and committed to high-volume cold calling as a core part of the role; comfortable with the rhythm and rejection that outbound demands.


• Commercially sharp; handles objections, negotiates and closes without losing momentum.


• Disciplined on CRM, forecasting and follow-up; closes across sources without over-relying on any one channel.


• High energy, resilient, motivated by targets and progress.