Sales Executive

Miiro Hotels; City Of London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

28 days holiday

Discounted hotel rates

Discounted Marriott hotels

Training and development

Free meals on shift

Pension cover

Career progression

Dry cleaning

Refer a friend scheme

EAP programme

Job summary

Miiro Hotels in London is seeking a proactive Sales Executive to drive MICE and group business across its London lifestyle properties. You will source, qualify, and contract corporate and private event opportunities, leveraging Design Hotels and Marriott Bonvoy relationships to secure RFPs and conversions.

The role demands a proven track record in outbound prospecting, strong client mapping, and close collaboration with marketing, F&B, and operations to maximise event yield.

Qualifications

• Minimum 2 years of proactive sales or business development in London lifestyle or premium hotel environments.
• Proactive, commercially astute self-starter with outbound prospecting skills.
• Established relationships with London venue finders, corporate EAs/PAs, TMC desks.
• Strong understanding of event yield management, DDR structuring, and contracts.
• Proficient with hotel CRM and event management platforms.

Responsibilities

• Source, qualify, and contract new MICE, corporate group, and private event business to hit targets.
• Execute weekly outbound prospecting via calls, LinkedIn, email cadences, and agency blitzes.
• Leverage Design Hotels and Marriott Bonvoy distribution to secure global RFPs.
• Coordinate with F&B, Banqueting, and Operations for seamless event delivery.

Skills

Outbound prospecting

Relationship mapping

MICE & group sales

Commercial acumen

CRM & event platforms

Job description

Introducing Miiro

Inspired by the Latin meaning “I wonder” or “I marvel”, Miiro encourages guests to pause, explore and experience our neighbourhoods in an authentic way.

We believe there’s a better way to travel, one that is thoughtful, personal and rooted in the local area. Our aim is simple: to create Brilliantly Considered Stays that leave our guests feeling inspired and reinvigorated.

Position Overview

Set across seven converted Victorian townhouses, Miiro Templeton Garden is an upper-upscale lifestyle property featuring 156 bedrooms, destination dining at Pippin’s, botanical cocktails at Sprout Bar, a private walled garden sanctuary, and dedicated executive meeting suites. Recognised within the prestigious MICHELIN Guide hotel selection, awarded the internationally audited Green Key eco-label certification for operational sustainability, and affiliated with Design Hotels under the global Marriott Bonvoy umbrella, the property combines independent design pedigree with global commercial power.

Key Responsibilities1. Outbound Business Development & Lead Generation

• Proactively source, qualify, and contract new MICE, corporate group, and private event business to hit assigned targets.
• Execute structured weekly outbound prospecting via phone calls, LinkedIn Sales Navigator, email cadences, and agency sales blitzes.
• Leverage the architectural pedigree of Design Hotels and Marriott Bonvoy distribution to secure global and agency RFPs.
• Penetrate West London blue-chip corporate corridors along Kensington, Hammersmith, and the District line for group blocks and meetings.
• Partner with official housing providers for Olympia London exhibitions to contract VIP speaker and exhibitor allocations.
• Build strong relationships with Top-50 venue finderse finders and boutique TMC meetings desks for executive retreats.
• Pitch specialised UK inbound luxury DMCs to capture high-yield cultural tour groups and premium London event travel.
• Conduct off-site presentations, corporate pitches, client FAM trips, and weekly on-property site inspections to drive conversions.

2. Event Packages, Promotional Strategies & Cross-Selling

• Create compelling event packages including seasonal DDRs, garden breakouts, and promotional campaign offers aligned with corporate client needs.
• Collaborate with Marketing on promotional collateral, targeted digital campaigns, and B2B email workflows to maximize total property spend.
• Cross-sell food and beverage outlets (Pippin’s, Sprout Bar) alongside bedroom inventory to enhance total event yield and RevPAR.
• Drive local booker engagement by enrolling executive assistants into the PA Booker Club

3. Proposal Development, Negotiation & Operational Handover

• Issue tailored, commercially viable proposals and contracts within a strict 2-hour response window for all incoming MICE leads.
• Ensure all client contracts, payment terms, and master-billing instructions are completed and filed accurately.
• Conduct thorough BEO handovers with F&B, Banqueting, and Operations teams to ensure seamless event delivery on the day.

4. Account Management, Systems & Reporting

• Maintain comprehensive client records, active pipelines, and opportunity stages across sales and CRM systems
• Deliver weekly and monthly sales activity, pipeline conversion, and forward pace reports for Commercial Strategy Meetings.
• Monitor market trends, competitor activity, and customer demand to identify opportunities for revenue growth.
• Track client feedback, post-event satisfaction scores, and repeat booking pace to foster long-term account retention.

Candidate Profile & Experience

• Experience: Minimum 2 years of proactive sales or business development experience within a London lifestyle, boutique, or premium hotel environment, with proven success in MICE and group sales.
• Mindset & Approach: A proactive, commercially astute self-starter who excels at targeted outbound prospecting, relationship mapping, and winning business rather than passively waiting for inbound leads.
• Network: Established relationships with London venue-finding agencies, corporate EAs/PAs, TMC meetings desks, and event planners.
• Commercial Acumen:Good understanding of event yield management, DDR structuring, minimum food and beverage spends, and contract negotiation.
• Systems & Tools: Proficient with hotel CRM and event management platforms

What do we offer:

Our Sales Executive receives excellent Company benefits:

• A competitive salary
• 28days paid holiday
• Discounted hotel room rates across our hotels, for you and friends and family
• Discounted Marriott hotels
• Fantastic Training and Development opportunities
• Free Meals on shift
• Pension cover
• Unrivalled Career Progression prospects
• Dry Cleaning
• Benefits in your first 3,6 & 12 months!
• Refer a friend scheme
• EAP Programme for all Staff.