Sales Executive

Drayton Motors; Boston; On-site; GBP 24,000 - 32,000; Full time

Job summary

Drayton Motors in Boston is seeking a Sales Executive to engage showroom and online enquiries, identify customer needs and recommend new and used vehicles, finance options and add-ons. You will manage the sales process from contact to handover, maintain CRM records and support promotions.

The role requires proven retail sales experience, strong communication in English and the ability to build lasting customer relationships within a target-driven dealership environment.

Qualifications

• Proven experience in retail sales, ideally automotive, with strong customer engagement and closing abilities.
• Ability to build long-term customer relationships with excellent interpersonal skills.
• Experience with digital tools and CRM for managing enquiries and recording interactions.

Responsibilities

• Engage with showroom and online enquiries and identify customer needs.
• Present suitable new and used vehicles, finance options and add-on products.
• Manage the sales process from initial contact through test drive, negotiation and handover.
• Maintain accurate CRM records and follow up leads.
• Support promotional events and collaborate with aftersales and administration.

Skills

Retail sales experience

Customer engagement

Active listening

Interpersonal skills

Negotiation

Tools

CRM systems

Job description

Company Description

Drayton Motors is a leading AM100 automotive retail group and part of the family-owned RJTK Automotive Group, combining long-standing industry experience with a modern, customer-centric approach. Operating across Lincolnshire and the North West, the business represents globally recognised brands including Kia, Vauxhall, Peugeot, Suzuki, BYD, OMODA and JAECOO, giving customers a broad choice of vehicles and services. The company’s philosophy is to always put customers first, offering transparent advice, knowledgeable teams and a consistently high-quality experience at every stage of vehicle ownership. Drayton Motors provides comprehensive sales and aftersales services, including servicing, MOTs, repairs, genuine parts, Motability support and tailored business solutions. The organisation is committed to innovation, sustainable growth and the development of its people, underpinned by strong community values, professionalism and integrity.

Role Description

This is a full-time, on-site Sales Executive role based at Drayton Motors in Boston. The Sales Executive is responsible for engaging with showroom and online enquiries, identifying customer needs and recommending suitable new and used vehicles, finance options and add-on products. Daily activities include managing the sales process from initial contact through test drives, quotation, negotiation and final handover, ensuring all documentation and compliance requirements are met. The role involves maintaining accurate records in the dealership’s CRM system, following up leads, building long-term customer relationships and working closely with colleagues in aftersales and administration to deliver a seamless experience. The Sales Executive is expected to contribute to sales targets, uphold brand standards, stay informed about product developments and support promotional events and campaigns.

Qualifications

• Proven experience in retail sales, ideally within the automotive sector, with strong skills in customer engagement, needs analysis and closing sales.
• Ability to build and sustain long-term customer relationships, demonstrating excellent interpersonal skills, active listening and a consultative approach.
• Competence with digital tools and CRM systems, including managing enquiries, updating records and following structured sales processes.
• Solid understanding of vehicle features, finance products, insurance and add-on services, or a clear willingness and ability to learn quickly.
• Strong communication skills in English, both spoken and written, with the ability to explain complex information in a clear and transparent way.
• High level of personal integrity, reliability and professionalism, with a focus on delivering outstanding customer care and meeting dealership standards.
• Ability to work to individual and team targets, manage time effectively, and adapt in a fast-paced, customer-focused environment.
• Valid driving licence suitable for test drives and customer demonstrations; prior dealership or automotive brand experience is an advantage.