New Car Sales Executive

Sytner Group; Worcester; On-site; GBP 28,000 - 42,000; Full time

Job summary

Sytner Group in Worcester is seeking a New Car Sales Executive to welcome and engage customers in the showroom, assess their needs, and propose suitable new vehicles and finance options. You will manage the full sales process, including test drives, negotiation, and documentation, while building lasting relationships and following up leads for repeat business.

The ideal candidate has strong sales and negotiation skills, excellent communication, and experience with dealership systems and CRM

Qualifications

• Strong sales and negotiation skills to understand customer needs and present suitable solutions.
• Excellent communication and interpersonal skills with a customer-focused approach.
• Ability to manage time effectively, handle multiple enquiries, and maintain accurate records.
• Familiarity with dealership systems, CRM tools, and digital platforms to follow up leads.
• Experience in automotive sales or similar, target-driven environment.
• Full UK driving licence and ability to conduct test drives safely.
• Motivated, resilient, team player.

Responsibilities

• Greet and engage showroom customers, understand needs, and suggest suitable new vehicles and finance options.
• Manage the full sales process from test drives to negotiation and document completion.
• Build long-term customer relationships and follow up leads for repeat business.
• Collaborate with finance, aftersales, and management to ensure a seamless experience and hit targets.

Skills

Sales & negotiation

Communication

Time management

CRM systems

Automotive sales experience

Driving licence

Customer service mindset

Tools

CRM systems

Job description

Company Description

Sytner Group is the UK’s largest dealership group, representing 25 automotive brands nationwide. Established in 1968, the group’s success is driven by a strong “one team” ethos and a commitment to delighting colleagues, customers, and manufacturers. Sytner promotes honesty, respect, diversity, and inclusivity, encouraging collaboration, listening, and celebrating success. The group offers new and approved used vehicles, along with comprehensive aftersales services, supported by highly trained and enthusiastic employees. Team members are focused on getting it right the first time and making every customer interaction special.

Role Description

The New Car Sales Executive role is a full-time, on-site position based at Sytner Group in Worcester. In this role, you will welcome and engage prospective customers in the showroom, quickly understanding their needs and recommending suitable new vehicles and finance options. You will manage the full sales process, including test drives, product presentations, negotiation, and completion of all necessary documentation. The position involves building long-term customer relationships, following up leads, and maintaining regular contact to encourage repeat and referral business. You will work closely with colleagues in finance, aftersales, and management to ensure a seamless customer experience and consistently achieve personal and dealership sales targets.

Qualifications

• Strong sales and negotiation skills, with the ability to understand customer needs and present suitable solutions.
• Excellent communication and interpersonal skills, with a professional and customer-focused approach.
• Ability to manage time effectively, handle multiple enquiries, and maintain accurate records and documentation.
• Comfort with using dealership systems, CRM tools, and basic digital platforms to follow up leads and update customer information.
• Previous experience in automotive sales or a similar customer-facing, target-driven environment is highly beneficial.
• Full UK driving licence and the ability to conduct test drives safely and responsibly.
• Motivated, resilient, and committed to delivering outstanding service and contributing positively to a team environment.