Sales & Events Manager

SmartRecruiters, Inc.; Cartmel Fell; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Meals on shift

Uniform provided

Generous gratuities

Company pension

On-site parking

Relocation assistance

Staff transport

Job summary

Gilpin Hotel & Lake House, a Michelin-key awarded luxury property in the Lake District, seeks a Sales & Events Manager to lead commercial sales across rooms, dining, spa, weddings and events. You’ll drive revenue with strategic leadership, client relationships and data-driven decisions, reporting to the General Manager.

We offer a premium, welcoming environment with award-winning amenities, flexible hours during peak periods, and generous gratuities.

Qualifications

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Responsibilities

• Introduce new clients to Gilpin's offerings and build lasting partnerships to convert opportunities into memorable stays.
• Shape the sales approach with a focused plan for both properties to grow bookings year-round.
• Build relationships with luxury travel advisors, corporate clients and tourism partners to attract new guests and repeat business.
• Showcase the Lake House for exclusive-use bookings, private celebrations, weddings and retreats.
• Turn interest into bookings through personal proposals, follow-up, and compelling show-rounds.
• Sell the Gilpin experience across stays, dining at SOURCE and Gilpin Spice, spa treatments and special touches.
• Act as an ambassador at networking events and trade shows to elevate the brand.
• Maintain organised client records and share sales insights with the team.

Skills

Luxury hospitality sales

Relationship management

Negotiation

Communication

Sales leadership

CRM systems

Office software

Tools

CRM systems

Channel management tools

Google Workspace

Microsoft Office

Job description

• Department: Executive Management & Support Functions.

Company Description

At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious.

Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.

Job Description

As Sales & Events Manager at Gilpin Hotel and Lake House, you’ll drive revenue across rooms, dining, spa, weddings, events, and Lake House exclusives through strategic sales leadership, relationship management, and luxury‑standard guest engagement.

About being a Sales & Events Manager at Gilpin Hotel & Lake House

Gilpin Hotel & Lake House is a family‑owned country house hotel on the eastern shore of Windermere, in the heart of the Lake District — recognised with Two MICHELIN Keys, AA Five Red Stars, and a Michelin star for our restaurant, SOURCE. We've been named among Tripadvisor's Best of the Best hotels worldwide, featured in The Telegraph's Top 250 Places to Stay, and voted Best Spa Hotel in the Lake District. This is a rare opportunity to lead commercial sales for one of the UK's most decorated independent luxury hotels, reporting into the General Manager.

The Sales & Events Manager leads the commercial sales strategy for Gilpin Hotel & Lake House, maximising revenue across all streams while ensuring every interaction reflects our calm luxury, personalised service, and Two Michelin Key standards. The role blends proactive sales activity, relationship building, data‑led decision making, and cross‑department collaboration to drive occupancy, rate growth, and conversion.

Your Role as Sales & Events Manager:

• You’ll introduce new clients to everything that makes Gilpin special, build lasting partnerships and turn opportunities into memorable stays and experiences. Working closely with the General Manager, Reservations, Marketing and our operational teams, you’ll have the support and freedom to bring your ideas to life.
• Shape our sales approach – Create a focused sales plan for both properties, spotting opportunities to grow bookings throughout the year.
• Build valuable relationships – Connect with luxury travel advisors, corporate clients and tourism partners to attract new guests and encourage repeat business.
• Showcase the Lake House – Grow exclusive-use bookings, private celebrations, weddings and retreats at this exceptional lakeside property.
• Turn interest into bookings – Work with our teams to deliver personal proposals, thoughtful follow‑up and inspiring show‑rounds.
• Sell the whole Gilpin experience – Bring together stays, dining at SOURCE and Gilpin Spice, spa treatments and special touches to create experiences guests will love.
• Be an ambassador for Gilpin – Meet clients, host familiarisation visits and represent us at selected networking events and trade shows.
• Build on what works – Keep client records organised, use straightforward reporting to track results, and share ideas and sales skills with colleagues.

Qualifications

Skills & Experience Required:

Proven experience in luxury hospitality sales, exclusive / boutique hotels, or high‑end travel.

Strong commercial awareness with the ability to interpret data and drive revenue decisions.

Excellent communication, negotiation, and relationship‑building skills.

Experience managing corporate accounts, travel partners, or luxury agency relationships.

High level of organisation, accuracy, and administrative capability.

Proficiency in CRM systems, channel management tools, and comfortable with Google / Microsoft Office.

Ability to work flexibly, including weekends and evenings during peak periods.

Key Attributes:

Warm, confident, and commercially driven, with a natural ability to build rapport.

Calm luxury presentation aligned to Gilpin's brand identity.

Proactive, persistent, and solutions‑focused.

Strong sense of ownership, pride, and accountability for revenue performance.

Creative approach to experience design and guest engagement.

Additional Information

What We Offer:

A stunning work environment within a Michelin Key‑awarded hotel.

A supportive, dynamic team and opportunities for growth within the Gilpin family.

Meals on shift, uniform, and generous gratuities.

A beautiful Lake District setting that inspires every day.The pride of contributing to a property recognised with 5 AA Red Stars, and two Michelin Keys.

The prestige of working within Relais & Châteaux and Pride of Britain Hotels.

You will become part of the Relais & Châteaux community, a global association of 580 exceptional hotels and restaurants united by a passion for the profession, the authenticity of human relations and the promotion of local traditions.

Salary package: £45,000 -£50,000 DOE +negotiable performance bonus of up to 10% of basic salary + structured gratuities (avg. £526 per month)

Hours: 40 hours per week,primarily Monday – Friday, with flexibility for client appointments, events and occasional weekends

• Canteen
• Company events
• Company pension
• Discounted or free food
• Free or subsidised travel
• On-site parking

Relocation assistance may be available

Staff transport provided free between staff houses and hotel