Hotel Sales Manager

SmartRecruiters, Inc.; Windermere; Remote; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Meals on shift

Uniform

Generous gratuities

On-site parking

Relocation assistance may be available

Staff transport provided

Job summary

Gilpin Hotel & Lake House, a Michelin-keyed luxury property in Windermere, seeks a Sales & Events Manager to drive revenue across rooms, dining, spa, weddings and exclusive Lake House experiences. You will lead strategic sales, nurture relationships with luxury partners, and collaborate with Reservations, Marketing and operations to deliver unforgettable stays.

You will shape the sales approach for both properties, grow bookings year-round, and ensure personalised service that reflects Gilpin's

Qualifications

• Proven experience in luxury hospitality sales or high-end travel.
• Strong commercial awareness with ability to interpret data and drive revenue decisions.
• Excellent communication, negotiation, and relationship-building skills.
• Experience managing corporate accounts and luxury travel partners.
• High level of organisation and administrative capability.
• Proficiency with CRM systems and office software.

Responsibilities

• Lead commercial sales strategy for Gilpin Hotel & Lake House across rooms, dining, spa, weddings, events and exclusive experiences.
• Build relationships with luxury travel partners, corporate clients and agents to grow bookings.
• Develop and implement a focused sales plan for both properties with cross‑department collaboration.
• Coordinate proposals, follow-up, and show-rounds to convert opportunities into stays.
• Represent Gilpin at networking events and trade shows to attract new guests.
• Analyse data to inform revenue decisions and optimise occupancy and rate strategy.

Skills

Luxury hospitality sales

Boutique hotels

High-end travel

Commercial awareness

Communication

Negotiation

Relationship building

Corporate accounts

CRM systems

Channel management

Tools

CRM systems

Channel management tools

Job description

• Department: Executive Management & Support Functions.

Company Description

At Gilpin Hotel & Lake House, we proudly offer two distinct luxury establishments situated on separate estates, yet operated seamlessly as one cohesive team. Whether you opt for the laid-back ambiance of Gilpin Hotel or the distinct combination of hotel and country house at Gilpin Lake House, your experience with us is designed to be effortlessly harmonious.

Gilpin Hotel & Lake House are part of the prestigious Pride of Britain Hotels and we are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.

Job Description

As Sales & Events Manager at Gilpin Hotel and Lake House, you’ll drive revenue across rooms, dining, spa, weddings, events, and Lake House exclusives through strategic sales leadership, relationship management, and luxury‑standard guest engagement.

About being a Sales & Events Manager at Gilpin Hotel & Lake House

Gilpin Hotel & Lake House is a family‑owned country house hotel on the eastern shore of Windermere, in the heart of the Lake District — recognised with Two MICHELIN Keys, AA Five Red Stars, and a Michelin star for our restaurant, SOURCE. We've been named among Tripadvisor's Best of the Best hotels worldwide, featured in The Telegraph's Top 250 Places to Stay, and voted Best Spa Hotel in the Lake District. This is a rare opportunity to lead commercial sales for one of the UK's most decorated independent luxury hotels, reporting into the General Manager.

The Sales & Events Manager leads the commercial sales strategy for Gilpin Hotel & Lake House, maximising revenue across all streams while ensuring every interaction reflects our calm luxury, personalised service, and Two Michelin Key standards. The role blends proactive sales activity, relationship building, data‑led decision making, and cross‑department collaboration to drive occupancy, rate growth, and conversion.

Your Role as Sales & Events Manager:

• You’ll introduce new clients to everything that makes Gilpin special, build lasting partnerships and turn opportunities into memorable stays and experiences. Working closely with the General Manager, Reservations, Marketing and our operational teams, you’ll have the support and freedom to bring your ideas to life.
• Shape our sales approach – Create a focused sales plan for both properties, spotting opportunities to grow bookings throughout the year.
• Build valuable relationships – Connect with luxury travel advisors, corporate clients and tourism partners to attract new guests and encourage repeat business.
• Showcase the Lake House – Grow exclusive-use bookings, private celebrations, weddings and retreats at this exceptional lakeside property.
• Turn interest into bookings – Work with our teams to deliver personal proposals, thoughtful follow‑up and inspiring show‑rounds.
• Sell the whole Gilpin experience – Bring together stays, dining at SOURCE and Gilpin Spice, spa treatments and special touches to create experiences guests will love.
• Be an ambassador for Gilpin – Meet clients, host familiarisation visits and represent us at selected networking events and trade shows.
• Build on what works – Keep client records organised, use straightforward reporting to track results, and share ideas and sales skills with colleagues.

Qualifications

Skills & Experience Required:

Proven experience in luxury hospitality sales, exclusive / boutique hotels, or high‑end travel.

Strong commercial awareness with the ability to interpret data and drive revenue decisions.

Excellent communication, negotiation, and relationship‑building skills.

Experience managing corporate accounts, travel partners, or luxury agency relationships.

High level of organisation, accuracy, and administrative capability.

Proficiency in CRM systems, channel management tools, and comfortable with Google / Microsoft Office.

Ability to work flexibly, including weekends and evenings during peak periods.

Key Attributes:

Warm, confident, and commercially driven, with a natural ability to build rapport.

Calm luxury presentation aligned to Gilpin's brand identity.

Proactive, persistent, and solutions‑focused.

Strong sense of ownership, pride, and accountability for revenue performance.

Creative approach to experience design and guest engagement.

Additional Information

What We Offer:

A stunning work environment within a Michelin Key‑awarded hotel.

A supportive, dynamic team and opportunities for growth within the Gilpin family.

Meals on shift, uniform, and generous gratuities.

A beautiful Lake District setting that inspires every day.The pride of contributing to a property recognised with 5 AA Red Stars, and two Michelin Keys.

The prestige of working within Relais & Châteaux and Pride of Britain Hotels.

You will become part of the Relais & Châteaux community, a global association of 580 exceptional hotels and restaurants united by a passion for the profession, the authenticity of human relations and the promotion of local traditions.

Salary package: £45,000 -£50,000 DOE +negotiable performance bonus of up to 10% of basic salary + structured gratuities (avg. £526 per month)

Hours: 40 hours per week,primarily Monday – Friday, with flexibility for client appointments, events and occasional weekends

• Canteen
• Company events
• Company pension
• Discounted or free food
• Free or subsidised travel
• On-site parking

Relocation assistance may be available

Staff transport provided free between staff houses and hotel