Sales Director - Food Ingredients

TN United Kingdom; West Midlands Combined Authority; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Director for the Food Ingredients sector. This role involves driving commercial sales and expanding the B2B bakery market while managing key product lines. The successful candidate will build long-term customer relationships, lead market growth initiatives, and manage a high-performing commercial team. If you have a strong background in FMCG B2B sales and a passion for food ingredients, this is an exciting opportunity to make a significant impact in a thriving company. Regular travel across the UK is expected, making this a perfect role for a motivated sales leader.

Benefits

Performance-related bonus

Company car

Executive package

Flexible working hours

Qualifications

• Proven ability to grow accounts and manage distribution channels.
• Skilled at developing long-term partnerships with B2B manufacturers.

Responsibilities

• Drive commercial sales and identify new opportunities in the B2B bakery market.
• Build strong customer relationships and provide tailored technical solutions.
• Manage the commercial team to ensure alignment with business goals.

Skills

FMCG B2B Sales Expertise

Customer Relationship Management

Market Strategy Execution

Team Leadership

Technical Knowledge of Food Ingredients

Excellent Communication Skills

Job description

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Client:

Page Personnel

Location:

West Midlands, United Kingdom

Job Category:

-

EU work permit required:

Yes

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Job Reference:

e9ae043e1539

Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

• Sales leadership role working for an international food manufacturer
• Candidates need to have experience selling into food manufacturers

About Our Client

Sales Director - Food Ingredients. Our client is a global leader in bakery ingredients, supplying retailers, wholesalers & bakeries worldwide. It operates a vast network of manufacturing facilities and R&D centres internationally, ensuring consistent quality and innovation in baking solutions. The business serves a diverse customer base, from large-scale food manufacturers to small, independent bakers.

Job Description

• Sales & Growth: Drive commercial sales, identify new opportunities, and grow the B2B bakery market. Manage key product lines and ensure market expansion.
• Customer & Stakeholder Management: Build strong, long-term customer relationships, provide technical solutions, and collaborate with internal teams (finance, production, QA, NPD, customer service).
• Market & Strategy Execution: Lead market growth initiatives, adapt to industry trends, and position the business as a leading technical supplier. Support the Commercial Director in strategic objectives.
• Leadership & Team Management: Manage the commercial team, ensuring high performance, collaboration, and alignment with business goals.
• Operational & Project Execution: Ensure H&S compliance, optimise customer equipment usage, and drive successful commercial projects.

The Successful Applicant

• Commercially Driven: Strong FMCG B2B sales expertise, with a proven ability to grow accounts, manage distribution channels, and drive market expansion in the baking or food ingredients sector. This role would suit an established sales/commercial director or someone in a National Account Director/Head of Sales role looking to step up.
• Customer-Focused Relationship Builder: Skilled at developing long-term partnerships, understanding customer needs, and delivering tailored technical and commercial solutions. You will have sold into B2B manufacturers.
• Strategic & Results-Oriented: Ability to navigate complex markets, identify opportunities, and execute growth strategies while improving margins and market positioning.
• Leadership & Team Management: Experienced in managing and motivating teams, fostering collaboration, and leading commercial projects to successful outcomes.
• Technical & Market Knowledge: Strong understanding of food ingredients and applications, with the ability to leverage product expertise for business development.
• Excellent Communicator: Strong interpersonal skills, capable of influencing internal and external stakeholders, and delivering impactful presentations.
• Resilient & Flexible: Willingness to travel extensively (80% UK-wide) and adjust to the demands of a dynamic, customer-facing role.
• Home based role with regular travel to manufacturing sites across the UK; the ideal location for candidates would be in the East or West Midlands

What's on Offer

Competitive basic salary, performance-related bonus, car, executive package.