Sales Director

Liquid Fleet Ltd; Telford; On-site; GBP 60,000 - 90,000; Full time

Job summary

Liquid Fleet Ltd., a leading player in the UK car rental and corporate mobility market, seeks a Sales Director to spearhead corporate fleet and salary sacrifice initiatives. This role is focused on driving B2B sales, developing strategies, and leading a sales team to exceed performance expectations. If you're a results-oriented leader with deep industry knowledge, this is your chance to make a significant impact in a supportive, employee-owned organization.

Benefits

Employee Ownership

Career development opportunities

Agile, entrepreneurial culture

Exciting remuneration package

Qualifications

• Minimum of 5 years in UK fleet/car rental B2B sales.
• In-depth knowledge of fleet procurement and mobility solutions.
• Exceptional leadership with a focus on coaching.

Responsibilities

• Develop and execute sales strategies for corporate fleet.
• Identify and retain high-value B2B clients.
• Lead and develop a high-performing sales team.

Skills

B2B sales success

Commercial acumen

Strategic planning

Leadership

Communication

Negotiation

Relationship building

Job description

Take the driver seat in the Corporate Mobility Market.

We are a leading name in the UK car rental and short term corporate mobility solutions sector and we’re looking for a high-impact Sales Director to drive our corporate fleet and salary sacrifice market.

With strong roots in daily rental and evolving into integrated mobility, we are expanding our focus on the corporate sector, offering tailored fleet solutions, including flexible holding periods, EV transition support and salary sacrifice schemes. This role is ideal for someone who understands the UK fleet industry and will deliver results through clear vision, team leadership and relentless execution.

Key Responsibilities:

• Develop and execute a target-driven sales strategy to grow corporate fleet and salary sacrifice accounts.
• Identify, win, and retain high-value B2B clients, fleet managers, HR and procurement leaders.
• Lead, mentor and develop a high-performing sales team to exceed KPIs and revenue goals.
• Drive sales performance through pipeline management, client segmentation, and consultative selling.
• Work cross-functionally with marketing, operations, and fleet to deliver tailored mobility solutions.
• Stay ahead of market trends, EV incentives, and mobility innovation to keep our offer competitive.
• Champion the value of short-term fleet flexibility in corporate fleet conversations.

Requirements:

• A minimum of 5 years proven track record of success in B2B sales in the UK fleet and/or car rental industry
• In-depth knowledge of corporate fleet procurement, salary sacrifice and mobility solutions
• Strong commercial acumen and strategic planning ability.
• Exceptional leadership skills with a passion for coaching and developing teams
• Results-oriented, with a focus on growth, conversion, and client retention
• Strong communicator, negotiator and relationship builder at all levels

What’s on offer:

• The opportunity to work with a strong and supportive team
• Join an Employee Owned organisation.
• Opportunity to shape and grow a key business channel
• Exciting remuneration package
• Agile, entrepreneurial culture with support to make a real impact
• Career development in a fast-paced, evolving mobility environment

Ready to lead the charge in corporate mobility?

Apply today and help redefine how businesses move.