Sales Director

Air IT Group; Nottingham; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Virtual GP

EAP

Group Life Assurance

Pension Scheme

Job summary

Air IT Group is seeking a Sales Director (New Business) to lead and develop a high-performing new business sales team in the UK. You will own the sales strategy, drive targets, and work with technical specialists to craft compelling proposals for strategic opportunities.

The role requires strong commercial leadership, a track record of achieving growth, and experience in complex, multi-stakeholder deals within a private equity-backed tech services environment.

Qualifications

• Significant experience in B2B technology sales, MSP environments.
• Proven track record of meeting/exceeding sales targets.
• Experience leading successful new business sales teams.
• Experience managing complex opportunities with multiple stakeholders.
• Experience in a private equity-backed business.
• Exposure to cybersecurity, cloud or modern workplace solutions.

Responsibilities

• Lead, coach and develop a high-performing new business sales team.
• Set clear goals and measures of success; oversee monthly/quarterly/annual targets.
• Support coaching, performance reviews and development planning.
• Collaborate with technical specialists to create compelling proposals.
• Drive pipeline generation and accurate forecasting; improve sales efficiency.

Skills

B2B tech sales

MSP experience

Sales leadership

Complex deals

Growth strategy

Job description

Help us shape the future of growth at Air IT Group

At Air IT, we're passionate about helping organisations make the most of technology. From managed services and cyber security to cloud and modern workplace solutions, we work alongside our customers as trusted partners, helping them solve challenges and achieve their goals.

Sales Director (New Business)

This is an exciting opportunity for an experienced sales leader who thrives on developing people, building high-performing teams and winning new business. Reporting to our Chief Commercial Officer, you'll be responsible for driving new customer acquisition, delivering sales targets and creating the right environment for your team to succeed.

You'll bring strategic thinking, strong commercial acumen and a hands‑on approach, supporting the team on major opportunities while helping shape the future of Air IT's sales organisation.

What you'll be doing

Leading and developing our new business team

Our people are central to our success, so a big part of this role is helping your team perform at their best.

You'll:

• Lead, coach and develop a high‑performing new business sales team.
• Set clear goals, expectations and measures of success.
• Support colleagues through regular coaching, performance reviews and development planning.
• Create a culture of accountability, collaboration and continuous improvement.
• Work closely with our technical specialists to develop solutions that meet our customers' needs.

Driving new business growth

You'll take ownership of our new business sales strategy and help us achieve our growth ambitions by:

• Delivering monthly, quarterly and annual sales targets.
• Supporting the team to win strategic and complex opportunities.
• Building strong relationships with senior decision-makers and stakeholders.
• Positioning Air IT as a trusted technology partner across our service portfolio.
• Identifying opportunities to expand our reach across target UK markets.

You'll ensure we have a healthy pipeline that supports sustainable growth by:

• Driving consistent prospecting and pipeline generation activity.
• Monitoring pipeline quality, conversion rates and sales performance.
• Providing accurate forecasting and reporting.
• Identifying opportunities to improve efficiency, performance and sales effectiveness.

Leading strategic opportunities

You'll play an active role in some of our most important opportunities by:

• Providing leadership on major bids and sales opportunities.
• Supporting commercial negotiations and sales strategy.
• Bringing together technical, service and operational teams to create compelling proposals.
• Driving improvements in sales processes, methodologies and win rates.

Working collaboratively across Air IT

Success in this role relies on working closely with colleagues from across Air IT.

You'll:

• Partner with our Marketing team to maximise lead generation and campaign success.
• Support a seamless handover of new customers into our operational and account management teams.
• Champion Air IT's values and behaviours.
• Support future talent development and succession planning within the sales function.

What we're looking for

We're looking for someone who combines strong commercial leadership with a genuine passion for developing people and building relationships.

• Significant experience within B2B technology sales, IT services or a managed services provider (MSP) environment.
• A proven track record of achieving and exceeding sales targets.
• Experience leading successful new business sales teams.
• Strong experience managing complex sales opportunities involving multiple stakeholders.
• A history of developing and delivering sales strategies that drive growth.
• Experience working within a private equity-backed business.
• Exposure to cyber security, cloud or modern workplace solutions.

Skills and strengths

You'll bring:

• A strong understanding of the managed services and technology sector.
• Excellent communication, negotiation and presentation skills.
• A strategic mindset combined with strong operational delivery.
• The ability to build credibility with executive and board-level stakeholders.
• A data-driven approach to sales management and forecasting.
• Strong coaching, leadership and people development skills.

You'll likely be:

• Commercially minded and motivated by growth.
• A confident communicator who can influence and inspire others.
• Resilient, adaptable and comfortable working in a fast-paced environment.
• Someone who leads by example and sets high standards.
• Passionate about building trust, accountability and high-performing teams.

Why Join Us?

We are a team that radiates strength and collaboration, constantly evolving in our next phase of evolution. A big focus for us is growing together and we believe that fantastic opportunities for personal growth are key to this; we recognise offering job security, career progression, along with help and support are key to this growth, for employees and Air alike. A sneak peek will show you that we also put an emphasis on the fun side of our business, celebrating the commitment and hard work our teams put in day-in day-out.

The Benefits

Joining Air IT means unlocking a world of perks and opportunities, including:

• Virtual GP (24/7 access for you & family)
• Employee Assistance Programme (EAP)
• Group Life Assurance & Income Protection

Time Off & Life Balance

• Celebration Day
• Annual Leave Purchase Scheme
• Enhanced Family Leave
• Cycle to Work & Technology Vouchers
• Discounts via Perks at Work
• Pension Scheme

Additional Highlights

• Social events, competitions & incentives
• Discount & Cashback Scheme
• Life Insurance, EAP & Virtual GP

We are committed to fostering an inclusive, equitable, and diverse workplace where everyone feels valued and able to thrive. We welcome applications from people of all backgrounds, communities, and experiences. If you require any adjustments during the recruitment process, please let us know.

Air IT manages all recruitment directly. While we occasionally engage approved agencies for specific needs, we do not work with agencies for our standard roles. We kindly ask that agencies do not contact us or submit unsolicited CVs, as these will not be considered and no fees will be payable. If we require agency support, we will reach out to our selected partners directly.