Sales Director

LNJ Recruitment; England; Hybrid; GBP 100,000 - 140,000; Full time

Benefits offered by this job

Car allowance

Bonus

Benefits

Job summary

LNJ Recruitment is recruiting a Sales Director for the Midlands & North on a permanent, hybrid basis. The role leads a regional sales function across multiple locations, driving sustainable revenue growth and delivering commercial excellence with accountability and collaboration.

You will coach Sales Team Leaders, Account Directors, and Executives; manage pipelines, forecasting, and account planning; and build strong relationships with insurer partners and clients to deliver measurable results.

Qualifications

• Significant leadership experience within an insurance sales environment.
• Proven experience delivering sustainable revenue growth through managing high-performing teams.
• Experience leading regional or multi-site sales functions.
• Strong commercial acumen and strategic leadership capability.
• Excellent coaching, stakeholder management, and communication skills.
• Experience using performance metrics, forecasting, and sales pipeline management to drive results.

Responsibilities

• Lead and inspire regional sales teams, creating a high-performance culture.
• Coach and develop Sales Team Leaders, Account Directors, and Account Executives.
• Deliver sustainable revenue growth through new business, client retention, and cross-selling.
• Drive sales performance through effective pipeline management, forecasting, and account planning.
• Monitor regional performance, identifying opportunities for improvement and addressing risks.
• Lead teams through organisational growth, acquisitions, and business change.
• Build strong relationships across operational, broking, and specialist teams to deliver excellent client outcomes.
• Act as a senior representative with clients, insurer partners, and key stakeholders.
• Ensure compliance with all regulatory requirements and governance standards.

Skills

Leadership

Strategic thinking

Stakeholder management

People development

Forecasting

Job description

Back Sales Director
Other Area(s) Permanent Aug 6, 2026

Sales Director - Midlands & North

Bonus + Car Allowance + Benefits + £100,00-£140,000
Location: Midlands & North (Hybrid)
Working Pattern: 37.5 hours per week, Monday to Friday
Hybrid Working: 2 days per week in the office, with flexibility around which days.

The Role

An exciting opportunity has arisen for an experienced Sales Director to lead a high-performing regional sales function across the Midlands and North.

This is a strategic leadership role focused on driving sustainable revenue growth, developing high-performing teams, and delivering commercial excellence across multiple locations. Working closely with senior stakeholders, you will lead sales performance, support business growth and integration, and foster a culture of accountability, collaboration, and continuous improvement.

Key Responsibilities

• Lead and inspire regional sales teams, creating a high-performance culture.
• Coach and develop Sales Team Leaders, Account Directors, and Account Executives.
• Deliver sustainable revenue growth through new business, client retention, and cross-selling.
• Drive sales performance through effective pipeline management, forecasting, and account planning.
• Monitor regional performance, identifying opportunities for improvement and addressing risks.
• Lead teams through organisational growth, acquisitions, and business change.
• Build strong relationships across operational, broking, and specialist teams to deliver excellent client outcomes.
• Act as a senior representative with clients, insurer partners, and key stakeholders.
• Ensure compliance with all regulatory requirements and governance standards.

About You

You will be an experienced sales leader within the insurance sector who has a proven track record of delivering commercial growth through strong leadership rather than direct sales activity.

You'll be able to:

• Lead, coach, and develop high-performing sales teams across multiple locations.
• Build a culture of accountability, ownership, and continuous improvement.
• Translate strategic objectives into measurable commercial results.
• Influence senior stakeholders and build strong internal and external relationships.
• Use commercial insight and performance data to drive decision-making.
• Lead confidently through periods of growth, transformation, and change.
• Balance commercial focus with a collaborative, people-first leadership style.

Essential Experience

• Significant leadership experience within an insurance sales environment.
• Proven success in delivering sustainable revenue growth through managing high-performing teams.
• Experience leading regional or multi-site sales functions.
• Strong commercial acumen and strategic leadership capability.
• Excellent coaching, stakeholder management, and communication skills.
• Experience using performance metrics, forecasting, and sales pipeline management to drive results.