Sales Director

Peak Technologies; Chippenham; Remote; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Sales Director to drive growth in the UK and Ireland. This role involves leading a sales team, managing channel partnerships, and engaging with key clients in the industrial technology sector. The ideal candidate will have a proven track record in sales leadership and the ability to thrive in a complex sales environment.

Benefits

Competitive compensation and performance-based incentives

Leadership autonomy in a high-impact regional role

Access to innovative solutions and strong executive backing

Commitment to diversity, equity, and inclusion

Qualifications

• Proven success in a senior-level sales leadership role.
• Strong experience managing indirect sales models.
• History of managing and growing a multimillion-dollar sales territory.

Responsibilities

• Lead and develop regional sales team to meet revenue goals.
• Define and execute go-to-market strategies through channel partners.
• Drive customer satisfaction by engaging in lifecycle planning.

Skills

Negotiation

Communication

Relationship Building

Leadership

Education

Bachelor's degree preferred

Tools

CRM systems

Job description

Job Title: Sales Director.
Location: Remote within Region (UK/Ireland) | Travel Required.
Job Type: Full-Time | Leadership | Channel Sales.

About the Role:

We are seeking a dynamic Sales Director to oversee strategic growth and channel partner performance across the UK and Ireland. This leadership role is ideal for someone who thrives in complex sales ecosystems, is passionate about channel development, and brings a strong record of coaching sales teams to exceed performance targets.

This role will build and lead a regional team of sales professionals focused on solution-based selling within the industrial technology and supply chain sectors, engaging with OEMs, ISVs, and strategic reseller partners.

Key Responsibilities:

• Team Leadership & Development:
  • Lead, coach, and develop a regional sales team to meet or exceed revenue and margin goals.
  • Design and implement a "Sales Academy" program to support onboarding and talent development.
  • Create a culture of accountability, collaboration, and continuous learning.
• Channel Sales Strategy:
  • Define and execute go-to-market strategies through a network of OEMs, ISVs, VARs, and other channel partners.
  • Serve as the regional lead for building and maintaining channel relationships, fostering loyalty, and increasing partner performance.
  • Manage key partner programs and joint sales planning initiatives.
• Customer & Partner Engagement:
  • Own executive relationships with enterprise and mid-market clients, as well as strategic partners across the region.
  • Drive customer satisfaction by engaging in lifecycle planning, forward-looking project execution, and technology refresh strategies.
  • Conduct on-site meetings to understand client challenges and align solutions accordingly.
• Sales Operations & Forecasting:
  • Accurately forecast revenue and manage sales pipeline using CRM tools.
  • Monitor territory performance and adjust resource allocation or partner strategies as needed.
  • Lead the preparation of regional business reviews and strategic account plans.
• Cross-Functional Collaboration:
  • Work with internal stakeholders in Marketing, Product, and Operations to deliver regionally relevant campaigns and high-IP solutions.
  • Collaborate with Finance and Executive Leadership on pricing strategy, contract terms, and large deal structuring.

Experience & Qualifications:

• Proven success in a senior-level sales leadership role (e.g., Regional Sales Director, Head of Channel Sales, etc.) within technology or industrial markets.
• Strong experience managing indirect sales models (channel, OEM, ISV partnerships).
• Demonstrated success in building and managing high-performance teams.
• History of managing and growing a multimillion-dollar sales territory.
• Knowledge of CRM systems (e.g., Salesforce) and forecasting tools.
• Excellent negotiation, communication, and relationship-building skills.
• Bachelor's degree preferred; equivalent experience considered.

Preferred Industry Backgrounds:

• Auto-ID and Data Capture (AIDC).
• Industrial Technology & Supply Chain IT.
• Enterprise Mobility Solutions.
• Software/Hardware OEMs or Value-Added Resellers.

Other Requirements:

• Valid driver’s license and ability to travel regionally.
• Comfortable working remotely with distributed teams.

What We Offer:

• Competitive compensation and performance-based incentives.
• Leadership autonomy in a high-impact regional role.
• Access to innovative solutions, a robust partner ecosystem, and strong executive backing.
• Commitment to diversity, equity, and inclusion in all employment practices.