Sales Director

Chase Taylor; Birmingham; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading manufacturer and supplier in the UK is looking for a Sales Director to develop and execute sales strategies targeting the new house builder market. The role involves managing a sales team, collaborating cross-functionally, and ensuring financial accountability. Candidates should have 5-8 years of sales experience, strong leadership skills, and a proven track record in the housing sector. A Bachelor's degree in a relevant field is preferred, along with CRM proficiency.

Qualifications

• 5-8+ years of progressive sales experience, including 3-5 years in leadership.
• Experience selling into the new home builder/social housing market.
• Proven success managing sales teams and estimating/preconstruction functions.

Responsibilities

• Develop and implement a sales strategy targeting house builders.
• Lead and mentor a team of field sales representatives.
• Manage the estimating team for timely and accurate quotes.

Skills

Strategic thinking

Leadership and team development

Negotiation skills

Communication skills

Analytical skills

Education

Bachelor’s degree in Business, Construction Management, Marketing

Tools

CRM systems

Sales analytics tools

Job description

We are working with a leading manufacturer and supplier of plastic components used in the building, construction and house-building sectors who are recruiting a Sales Director.

Position Overview

The Sales Director is responsible for developing and executing the commercial strategy for selling products/services to the new house builder (residential and social housing) primarily on a direct to house builder strategy however, part of the business supplies our customers via distributors/builders merchants and therefore, experience of developing this route to market would be advantageous but not essential. The sales Director will manage a small team of field based sales representatives and an office based estimating/preconstruction team. In addition, the role will collaborate closely with operations, marketing, finance and the wider senior leadership team to drive revenue growth, margin improvement and customer satisfaction.

Key Responsibilities

Sales Leadership & Strategy

Develop and implement a market-specific sales strategy targeting national, regional, and local house builders. Set annual revenue, margin and volume targets; monitor performance through KPIs and reporting dashboards. Build and maintain strong relationships with key accounts, decision-makers and industry stakeholders. Identify emerging trends, competitive insights and market dynamics to adjust strategy.

Team Management

Lead, coach and mentor a team of field sales representatives to achieve individual and team sales targets. Conduct regular performance reviews, ride-alongs and account planning sessions. Recruit, onboard and train new sales team members.

Estimating / Preconstruction Team

Oversee estimating team to ensure timely, accurate quotations and bid responses. Improve workflows between estimating, sales and operations. Ensure all quotes meet margin requirements and align with commercial strategy.

Business Development & Key Account Management

Drive new business acquisition while expanding market share with existing accounts. Lead negotiations on strategic contracts, pricing agreements and partnership programs. Work with marketing to develop targeted campaigns, events and distributor/building merchants focused support materials.

Cross-Functional Collaboration

Partner with operations and supply chain to ensure capacity alignment, product availability and service excellence. Collaborate with product development to tailor offerings for builder needs. Provide forecasting and pipeline updates to senior leadership.

Financial & Operational Accountability

Manage departmental budget, including headcount, travel, training and promotional spending. Ensure adherence to pricing policies, discount structures and profitability expectations. Implement CRM best practices and maintain accurate sales pipeline data.

Required Qualifications & Experience

5 - 8+ years of progressive sales experience, including 3–5 years in a leadership role. Proven experience selling into the new home builder / social housing market. Demonstrated success managing both sales teams and estimating/preconstruction functions. Strong track record of revenue growth, margin management, and strategic account development. Deep understanding of builder procurement processes, tendering cycles, and project timelines. Skilled in negotiation, pricing strategy, and contract management. Proficiency with CRM systems and sales analytics tools. South Staffordshire based with regular UK travel.

Key Skills & Competencies

Strategic thinking with strong commercial acumen. Inspirational leadership and team development. Excellent communication, negotiation and relationship-building abilities. Ability to manage complexity, competing priorities and cross-functional alignment. Strong analytical skills and data-driven decision-making. Customer-centric mindset with a focus on quality and service.

Education

Bachelor’s degree in Business, Construction Management, Marketing, or a related field (preferred). MBA or advanced business qualification is a plus.

Performance Metrics

• Revenue growth and profitability
• Market share expansion in new house builder segment
• Sales team productivity and performance
• Quote turnaround time and accuracy
• Customer acquisition and retention
• Forecast accuracy and CRM compliance
• Team engagement and KPI delivery