Sales Development Team Leader

Reward Gateway; City Of London; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

OTE Commission 40%

40 days holiday

Wellbeing allowance

Private medical insurance

Professional development allowance

Pension scheme

Employee discounts

Job summary

Reward Gateway, part of Edenred, is seeking a Sales Development Team Leader in London to lead a pod of SDRs as a player-coach, coaching, performance management and day-to-day support to drive pipeline.

You will maintain an individual contribution of around 50-55% of a standard SDR quota while ensuring MEDDPICC adherence and strong collaboration with Marketing, Sales and HR leaders.

Qualifications

• Proven success in a Sales Development Representative, Business Development Representative or similar B2B sales role.
• Track record of achieving or exceeding targets.
• Proven ability to influence, motivate and develop others.

Responsibilities

• Lead, coach and develop a pod of SDRs, providing day-to-day support and accountability.
• Reinforce MEDDPICC standards and ensure high-quality qualification and CRM discipline.
• Collaborate with Marketing, Sales and HR to drive pipeline growth.
• Maintain accurate CRM records and contribute to team pipeline metrics.

Skills

Proven ability to influence, motivate

Track record of targets achievement

Able to develop others

CRM platforms experience

Data-driven coaching

Stakeholder management

Tools

Salesforce

Salesloft

Job description

Sales Development Team Leader

Application Deadline:

6 November 2026

Department:

New Business

Employment Type:

Full Time

Location:

London

Compensation:

GBP 55,000 - GBP 65,000 / year

Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions - 'Making the World a Better Place to Work' and 'Enriching Connections, For Good' - we're committed to transforming workplaces and improving people's daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in Our Mission:

The Sales Development Representative Team Lead is a critical frontline leadership role within the Sales Development organisation. Operating as a Player-Coach, this role leads a pod of SDRs, providing dedicated coaching, performance management and day-to-day support.

The role improves accountability, execution quality, MEDDPICC adoption and SDR development whilst maintaining an individual contribution target of approximately 60-70% of a standard SDR quota. Success is measured through both personal and team performance, development and overall pipeline outcomes.

As a Team Leader, you'll operate as a player-coach:

• Working within a defined territory/industry, aligned to a Consultant to generate new qualified opportunities and book meetings


• Conducting discovery calls and meetings to understand client needs, goals and challenges.


• Supporting SDR's, providing dedicated coaching to enable a high-performance culture.


• Building, maintaining and nurturing strong relationships with HR, Finance, and People leaders through professional, insight-led outreach.


• Partnering closely with Marketing, Sales, and your SDR Manager to execute campaigns effectively.


• Representing Reward Gateway with professionalism, curiosity, and energy in every interaction.

What's In It For Me?

A chance to be part of an extremely well-established, stable and high-growth 'Unicorn' SaaS company with over 50 benefits in our employee benefits package, including:

• 40% OTE Commission


• A flexible holiday plan of up to 40 days per year


• GBP 400 a year Wellbeing Allowance


• Private Medical Insurance


• Allowance for professional development books, E-books, and podcasts


• Contributory pension scheme


• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Flexible, Hybrid Working:

Collaboration, connection as a team, and strong internal relationships are part of the \"RG Magic\" that makes our culture thrive. Our teams work from our Dean Street office two days per week.

What You'll be Doing:

Team leader:

Lead, coach and develop a pod of Sales Development Representatives, providing day-to-day support, performance management and accountability to drive individual and team attainment against pipeline objectives.

• Coaching & Development: deliver structured coaching, call reviews and onboarding support, helping SDRs improve execution, build capability and accelerate progression.


• Sales Excellence & MEDDPICCC: reinforce MEDDPICC methodology, improve qualification quality, maintain CRM excellence and strengthen opportunity handoff standards.


• Vertical Alignment & Collaboration: support SDRs working within industry verticals alongside aligned Consultants, sharing best practice and supporting vertical-led pipeline growth.

Individual Contribution:

Maintain an individual target equivalent to approximately 50-55% of a standard SDR quota, generating qualified opportunities whilst leading by example through personal performance.

• Prospecting & Outreach: conduct outbound prospecting via email, phone, and LinkedIn to engage target accounts, proactively working to hit defined KPI's and maintain sales pipeline. Respond quickly to inbound leads from campaigns, events, and referrals. Research organisations and tailor outreach to their industry and needs. Qualify interest, budget, incumbent supplier and decision-making process before handover to Sales.


• Collaboration & Alignment: partner with Sales Consultants and Account Directors to ensure smooth opportunity handovers. Work closely with Marketing on campaign execution and event follow-up, contributing feedback from prospects to improve messaging and targeting. Support the SDR team's collective goals through collaboration and shared accountability.


• Performance & Development: Maintain accurate CRM records and adhere to agreed activity and conversion metrics for clear visibility, forecasting, and governance.

Skills, Knowledge and Expertise

• Proven success in a Sales Development Representative, Business Development Representative or similar B2B sales role.


• Track record of achieving or exceeding targets.


• Proven ability to influence, motivate and develop others.


• Experience using Salesforce, Salesloft or similar CRM platforms.


• Demonstrated ability to analyse performance data and identify coaching and development opportunities.


• Strong stakeholder management and relationship-building skills.

Desirable:

• Previous experience leading, coaching or mentoring individuals within a sales environment or as a Senior SDR/Team Lead.


• Knowledge of MEDDPICCC or a comparable sales qualification methodology.


• Experience within SaaS, employee engagement, employee benefits or HR technology.

Success in the role:

Success will be measured primarily through both personal and team pipeline generation, SDR development, coaching effectiveness, opportunity quality, target attainment and adoption of MEDDPICC standards, alongside achievement of a reduced individual contribution target.

The Interview Journey:

• Screening call with a member of the Talent Acquisition Team


• First stage online interview with Head of SDR and member of SDR team


• Take home assessment


• Final stage in-person interview with Head of SDR and Director of Growth

At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you.

We want every employee to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it's about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.