Sales Development Representative (UK Market)

D2B; United Kingdom; Remote; GBP 30,000 - 42,000; Full time

Job summary

D2B is seeking a Sales Development Representative for the UK market. You will drive outbound prospecting, qualify high-value opportunities, and book meetings for Business Development Managers, operating remotely from South Africa during UK business hours.

The role emphasizes engaging senior operational leads, maintaining CRM activity, and collaborating with the sales team to protect client growth across mid-market industries. UK hours apply; salary is to be determined.

Qualifications

• 5+ years of B2B outbound sales development experience with phone-first outreach.
• Proven track record of booking meetings and high lead-to-meeting conversion.
• Experience engaging UK SME decision-makers (owner-managers, operations leads).
• Strong CRM usage and prospecting research capabilities.

Responsibilities

• Execute outbound prospecting from provided account lists and public signals.
• Respond quickly to inquiries and follow up via phone and email during business hours.
• Drive cross-selling and retainer opportunities across accounts.
• Qualify opportunities, uncover pain points, and book meetings for BDMs.
• Maintain CRM data accuracy and pipeline visibility.
• Participate in coaching and performance reviews to improve pitch delivery.

Skills

Outbound sales

Verbal communication

Written communication

UK market exposure

Pipeline management

Tools

Pipedrive CRM

LinkedIn Sales Navigator

Job description

Position : Sales Development Representative (UK Market)

Salary : To be determined

Working Hours & Conditions: Observing UK business hours

Holidays : Observing UK holidays

ROLE OVERVIEW:

Drive outbound growth and pipeline creation for a premier UK-based health and safety consultancy specializing in retained compliance partnerships for high-risk mid-market industries. Operating remotely from South Africa during standard UK business hours, this role focuses on engaging senior operational leads, qualifying high-value opportunities, and booking targeted meetings for Business Development Managers. By connecting key decision-makers with vital compliance solutions, you will play a direct role in protecting businesses and supporting sustainable organizational growth.

RESPONSIBILITIES:

• Execute Outbound Prospecting: Work provided account lists, track HSE enforcement/hiring signals, and leverage independent research tools (e.g., LinkedIn Sales Navigator) to identify and engage target UK prospects.
• Manage Warm & Inbound Leads: Respond rapidly to web, paid search, and marketing enquiries within strict timeframes (calling inbound leads within five minutes during business hours) and follow up persistently via phone and email.
• Re-Engage & Expand Accounts: Drive cross-selling, up-selling, retainer conversions, and win-back campaigns across assigned database accounts.
• Qualify & Book Meetings: Conduct high-caliber phone conversations with owner-managers and operations leads to uncover immediate pain points, qualify account criteria (50–500+ staff), and schedule confirmed BDM meetings.
• Maintain CRM & Pipeline Governance: Record call activity, manage personal pipelines, and keep all opportunity data current within Pipedrive without requiring ongoing oversight.
• Participate in Coaching & Performance Reviews: Engage in weekly recorded call reviews and continuous coaching sessions to refine pitch delivery and objection handling.

QUALIFICATIONS:

• Experience: Minimum 5+ years of dedicated B2B outbound sales development (SDR/BDR/Appointment Setter) with phone-first outreach as the primary sales channel.
• Proven Track Record: Demonstrated history of achieving meeting-booking targets and maintaining high lead-to-meeting completion rates.
• UK Market Exposure: Direct experience engaging UK SME decision-makers (owner-managers, operations directors, compliance leads).
• Pipeline Management & Research: Experience conducting cold/warm outreach, researching prospective accounts, and working alongside senior closers/BDMs.
• Communication Skills: Exceptional verbal articulation and polished written English skills tailored to senior executive audiences.
• Working Schedule & Location: Full-time availability operating strictly on UK working hours (08:30 to 17:30 UK Time / 09:30–18:30 SAST summer, 10:30–19:30 SAST winter) from South Africa.

DESIRED (NOT REQUIRED):

• Software Competency: Hands-on experience using Pipedrive CRM and LinkedIn Sales Navigator.
• Sector Familiarity: Prior background selling compliance, HR, insurance, facilities, or professional services into high-risk industries (manufacturing, construction, warehousing, or food production).
• Self-Direction: Highly organized, self-motivated working style with the ability to manage independent weekly workflows effectively.