Sales Development Representative (SDR) - £40k-£50k Base (£70k+ Uncapped OTE)

Brickwise Investment Ltd.; Greater London; Hybrid; GBP 40,000 - 100,000; Full time

Benefits offered by this job

Uncapped commission

Cash or equity options for meetings

Job summary

Brickwise Investment Ltd. is seeking an SDR to spearhead outbound prospecting across the UK from our London office.

You will build the pipeline, qualify leads for demos, and help shape our GTM playbook in a high-velocity environment focused on AI-driven property management. The role offers an uncapped earnings structure with a base component (£40k–£50k) and commission options (£20k–£30k target, £100k+ top), plus the choice between cash or equity for meetings booked and deals closed.

Qualifications

• 1+ years of outbound SDR/BDR experience in B2B SaaS, tech, or fast-paced startup environments (PropTech or AI experience is a bonus).
• High-volume outbound driving capability (50+ calls a day, multi-channel sequences).
• Exceptional verbal and written communication; ability to articulate complex AI tech.
• Ownership mindset: identify pipeline gaps, build prospect lists, and act proactively.
• Curiosity and fast learning to grasp product details and customer pain points.

Responsibilities

• Drive outbound pipeline creation and engage decision-makers through calls, emails, LinkedIn, and events.
• Book high-value demos by qualifying outbound leads for the sales team.
• Collaborate with founder stakeholders to test messaging, define ICP, and scale outreach sequences.
• Provide feedback from prospect calls to shape product direction and positioning.
• Maintain accurate CRM data and pipeline hygiene in Attio.

Skills

Outbound SDR/BDR

High-Volume Prospecting

Verbal & Written Communication

Ownership Mindset

Curiosity & Fast Learning

Tools

Attio CRM

LinkedIn

Email Sequencing Tool

Job description

Join Brickwise as our Sales Development Representative (SDR) and help us bring "Alice" to property managers across the UK and beyond. Target earnings (OTE) range from £70,000 (Base of £40-50k + Baseline Target Commission of £20-30k) to £100,000+ for top execution, featuring an uncapped structure with the direct choice between pure cash or equity grants for every meeting booked and deal closed.

We are building the world’s first autonomous AI property manager. Alice handles voice calls, diagnoses maintenance issues, and dispatches contractors for thousands of units - completely replacing the need for human intervention.

We are not a standard seed gamble. We've gone from $100k to >$1m ARR across 50 customers over the last 6 months. We want to hit $10m ARR in the next 12 months, so we are putting together an exceptional, well-compensated team. You’ll be stepping into a high-momentum sales environment where demand for autonomous AI solutions in property management is exploding.

Who You’ll Build the Pipeline With:

You will report directly to Rajan Kukadia and work closely alongside our founding team to refine our GTM engine and scale our customer base:

• Founding Partner (Rajan): Experienced sales leader who has closed multi-million-pound deals and knows everyone in the UK property management industry. Previously Global Enterprise Commercial Director at FIS.
• CTO (Elias): Ex-Google Senior Engineer who took a product from $50k to >$100m ARR. Early engineer at a YC-backed startup acquired by Google.
• CEO (Ismail): Previously scaled a venture-backed AI platform to 150k videos edited/month and raised millions in prior ventures.

The Role

As our founding SDR, you will own outbound pipeline creation and act as the tip of the spear for our commercial growth. You will:

• Drive Outbound Pipeline: Source, prospect, and engage decision-makers (Property Directors, Operations Leads, and Enterprise Landlords) via cold calls, emails, LinkedIn, and industry events.
• Book High-Value Demos: Qualify outbound leads and schedule qualified meetings for the sales team.
• Build the Sales Playbook: Work closely with Rajan to test new messaging, define ICP segments, and build out scalable outreach sequences.
• Feedback Loop: Gather insights from prospect calls to help shape product development and target positioning.
• Maintain CRM Hygiene: Keep pipeline metrics, contact data, and activity logs accurate and up to date in Attio.

First 30 / 60 / 90 Days

• First 30 Days: Master the Alice product demonstration, deeply understand our ICP (property managers with 100+ units), set up target account lists in Attio, and book your first 5+ qualified meetings.
• First 60 Days: Establish a daily execution rhythm (50+ phone calls/touchpoints a day), refine objection handling alongside Rajan, and generate your first closed-deal pipeline.
• First 90 Days: Fully own outbound pipeline generation, consistently hit 15+ qualified meetings per month, and help document winning scripts to scale our GTM execution.

What We’re Looking For

• 1+ years of outbound SDR/BDR experience in B2B SaaS, tech, or fast-paced startup environments (PropTech or AI experience is a bonus).
• High-Volume Outbound Driver: You are comfortable making 50+ cold calls a day, running multi-channel sequences, and iterating on call scripts based on live objection handling.
• Exceptional verbal & written communication: You can communicate value clearly, articulate complex AI tech simply, and build rapport fast.
• Ownership Mindset: You don't wait for step-by-step instructions. You identify pipeline gaps, build prospect lists in Attio, and solve problems proactively.
• Curiosity & Fast Learner: You quickly absorb product details and understand the operational pain points of property managers.

The Offer (Expected Compensation)

We reward performance heavily and match what senior sales leaders expect when it comes to upside. Our £70,000 baseline OTE is structured so that achieving your standard core targets guarantees a £70k minimum package, with zero ceiling on high execution (£100k+).

• Base Salary: £40,000 - £50,000
• Base Equity: 0.10% - 0.30%
• Uncapped Commission Structure:
  • For every meeting booked with an ICP who turns up (property managers with 100+ units), you choose: £50 in cash OR £100 in equity grants.
  • For every closed deal you source: You receive an additional 2% of the first-year live ARR.

Example of Expected Earning Potential: If you execute at a high level and book 100 qualified outbound leads in a month, and 10% of those close (10 deals) with an average of £25k in first-year live ARR, your commission for that single month would be:

• Closed Deals: £5,000 cash (10 deals x £25k ARR x 2%)
• Calls Booked: £5,000 cash (100 calls x £50) OR £10,000 in equity grants.
• Total Monthly Bonus: £10,000 in pure cash commission OR £5,000 cash + £10,000 in equity grants - all on top of your base salary.

The Culture

We work hard, but we’re not robots. We’re a team that loves the gym, tennis, board games, computer games, and a cheeky beer (or Diet Coke) on Friday evenings. If you aren’t having fun at a startup, you’re doing it wrong.

Note: This is a full-time, in-person role at our London office. We are looking for a quick turnaround (start within a month) and cannot offer visa sponsorship at this time.

Skills

Outbound Prospecting B2B Sales Cold Calling Email Sequencing Attio CRM Lead Generation PropTech