Sales Development Representative Office: Head Office

Wayfindi; Royal Hillsborough; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Hybrid working (3 days / week in Hills

Private medical insurance

35 days holiday (incl. bank holidays)

Company laptop

Equity options available

Genuine path into commercial career in

Job summary

Complyfirst is hiring its first Sales Development Representative. You'll report to the CEO and build the top of the sales pipeline by researching target accounts, running outbound, and setting up qualified conversations for the co-founders.

This ground-floor role offers a consultative, anti-pitch approach in a fast-growing AI and regtech startup. Hybrid work in Hillsborough, NI, with equity options and career growth.

Qualifications

• Interest in financial services and compliance
• Early sales experience or aptitude for it (B2B SaaS or fintech/regtech environments preferred)
• Self-starter mindset and ability to target prospects without a ready-made list
• Clear written and verbal communication with sophisticated buyers
• Strategic, consultative approach; ability to do research before every call

Responsibilities

• Own pipeline generation by researching target accounts and running outbound
• Qualify and book meetings, hand off to Account Executive
• Run informed first conversations with a credible point of view
• Manage activity and pipeline data in CRM and report on outreach performance
• Provide market feedback to product and sales teams to refine messaging
• Build presence in the compliance and payments space through events and online outreach

Skills

Interest in financial services & 


Job description

Complyfirst is a reporting automation platform for financial services compliance teams. We remove 80% of manual reporting work so teams can focus on reviewing, not doing. We grew almost 6x last year and are hiring across the business.

Role Overview

We're hiring our first Sales Development Representative. You'll report directly to the CEO and be responsible for building and filling the top of our sales pipeline: researching target accounts, running outbound, and setting up qualified conversations for our Co-Founders to take forward. You'll be working with a foundation of warm relationships and a product that sells itself once the right buyer is in the room.

This is a genuine ground-floor opportunity to get into a fast-growing AI and compliance start-up with a limited pool of credible competitors. If you're looking to build a career in SaaS sales within financial services, the conditions here are as good as they get.

One thing worth knowing: we sell in an anti-sales way. Compliance professionals are allergic to being pitched at, so we don't pitch. We treat prospects like colleagues. We do our research before every call, come in with a point of view on their specific situation, and ask good questions. The conversation is informal and collegiate. You need to be comfortable with a more consultative motion and you need to understand the regulatory world well enough to have a genuine opinion on it.

What You'll Do

• Own pipeline generation. Research and prioritise target accounts (payment and e-money firms, banks, investment firms) and run outbound to get into conversations.
• Qualify and book meetings. Get prospects to the point where they're ready for a credible discovery conversation, then hand off cleanly to the Account Executive.
• Run informed first conversations. Understand enough about a prospect's reporting obligations and operational setup to have a genuine point of view before you reach out.
• Manage activity and pipeline data. Keep CRM updated, track outreach performance, and give the business visibility on what's building.
• Feed back to product and sales. You're often the first point of contact. What objections come up early? What messaging lands? That intelligence needs to reach the team.
• Work the market. Industry events, LinkedIn, warm introductions. You're building a presence in the compliance and payments space, not just working a list.

What We're Looking For

• An interest in financial services and compliance. You don't need direct experience, but you're genuinely curious about payment institutions, e-money institutions, banks, or similar firms, and you're willing to get up to speed quickly.
• Early sales experience or a strong aptitude for it. Prior SDR, BDR, or outbound experience is a plus; B2B SaaS or fintech/regtech environments preferred.
• A self-starter mindset. You don't need a fully built playbook or a large existing list handed to you. You're comfortable figuring out who to target and how to reach them.
• Clear communicator. Written and verbal. Our buyers are sophisticated. Vague or generic outreach does not work here.
• The right instincts. You understand that compliance buyers cannot be pitched at. You do your research before every call, come in with a hypothesis on how you can help, and let the conversation develop from there. Strategic, informal, and consultative, not transactional.

This Role Is Not For You If…

• You have no interest in financial services or compliance and aren't prepared to invest in learning it.
• You're looking for a fully scripted sequence to run rather than genuine, researched outreach.
• You are looking for a large team, an established process, or a fully built playbook.
• Your idea of outreach is a generic sequence blasted to a list. Our buyers will ignore it and we will lose credibility in the market.
• You want to skip straight to closing deals rather than building the skills that get you there.

What We Offer

• Competitive base salary plus commission on qualified pipeline generated
• Private medical insurance
• Hybrid working (3 days / week in our Hillsborough, NI office)
• 35 days holiday (inclusive of bank holidays)
• Company laptop
• Equity options available
• A genuine path into a commercial career in a fast-scaling regtech