Sales Development Representative Manager

OneAdvanced; Birmingham; On-site; GBP 75,000 - 105,000; Full time

Benefits offered by this job

26 days holiday

Private medical insurance

Pension with matched contributions

Life assurance

Volunteer day

Employee Assistance Programme

Dental insurance

Health Cash Plan

Job summary

OneAdvanced in Birmingham is seeking a high-impact SDR Manager to build and lead a results-obsessed SDR team in our fast-moving SaaS environment. You will drive pipeline, performance culture, and revenue outcomes while developing SDRs into elite sales professionals.

This is an office-based role with four days a week in our Mailbox Birmingham office. You will own forecasting, SLA adherence, and seamless handoffs to Sales, while coaching for growth and long-term career progression in a dynamic,

Qualifications

• Experience leading SDR or inside sales teams in a high-growth B2B tech/SaaS environment.
• Hands-on SDR or sales prospecting experience to coach and progress a team.
• Proven track record of exceeding pipeline and revenue targets.
• Experience designing and managing commission structures.
• Strong recruitment, coaching, and career development skills.
• Data-driven with CRM and sales engagement tools.
• Competitive, resilient leadership style in fast-moving markets.

Responsibilities

• Pipeline & Revenue Ownership – Set ambitious SDR targets aligned with revenue goals, track progress daily, and ensure consistent overachievement.
• Performance Culture – Drive a competitive, high-energy environment where activity, quality, and results are the standard and SDRs are motivated to win.
• Reporting – Report performance and key KPIs to leadership weekly and monthly, providing insights and recommended actions.
• Pipeline Forecasting – Own SDR pipeline forecasting, identify gaps to target early, and provide accurate, data-led forecasts and action plans to leadership.
• Lead Management – Ensure inbound leads are followed up within required SLAs and that all opportunities meet qualification criteria.
• Seamless Handoffs – Guarantee a smooth, professional transition from SDRs to Sales—internally and for prospects—ensuring deals start strong.
• Outreach Excellence – Work with the team to develop high-quality, multi-channel outreach sequences (email, LinkedIn, calls, direct mail, etc.).
• Outbound Performance – Build and drive a high-performing outbound engine, setting clear activity expectations and holding the team accountable for proactive prospecting, high-quality engagement and consistent pipeline generation.
• Early Risk Detection – Identify underperformance early and implement targeted improvement plans.
• Talent Acquisition – Hire top performers into open roles and maintain a strong pipeline of potential candidates for backfills.
• Coaching & Development – Deliver ongoing 1:1 and group training sessions to sharpen skills, boost productivity, and prepare SDRs for closing roles.
• Career Progression Path – Develop SDRs into Senior SDRs and then field sellers, building a strong internal talent pool for our field sales team and future sales leaders.
• Process Improvement – Recommend and implement process enhancements that improve lead quality, conversion rates, and pipeline-to-revenue performance.
• Collaboration – Partner with Marketing and Sales leadership to optimize lead flow, targeting, and messaging.
• Market & Product Expertise – Maintain a deep understanding of our product, industry, and competitors to ensure SDRs deliver compelling, customer-focused conversations.
• Customer-First Mindset – Foster customer-first thinking, ensuring that every interaction builds trust, delivers value, and moves prospects closer to a sale.

Skills

SDR leadership

Coaching

CRM proficiency

Recruitment

Data-driven

Tools

CRM

Sales engagement tools

Job description

Join OneAdvanced

We are seeking a high-impact SDR Manager to build, drive, and lead a results-obsessed team that consistently beats pipeline targets in a fast-moving SaaS environment. You’ll set the standard for performance, instil a competitive winning culture, and develop SDRs into elite sales professionals. While you care about your team’s growth, your primary mission is to deliver measurable results—creating a relentless focus on activity, quality, and outcomes that generate revenue, delights our customers and progress sales careers.

Please note that this is an office-based role with 4 days a week in our Birmingham office located in the Mailbox.

What You Will Do

• Pipeline & Revenue Ownership – Set ambitious SDR targets aligned with company revenue goals, track progress daily, and ensure consistent overachievement.

• Performance Culture – Drive a competitive, high-energy environment where activity, quality, and results are the standard and SDRs are motivated to win.

• Reporting – Report performance and key KPIs to leadership weekly and monthly, providing insights and recommended actions.

• Pipeline Forecasting – Own SDR pipeline forecasting, identify gaps to target early, and provide accurate, data-led forecasts and action plans to leadership.

• Lead Management – Ensure inbound leads are followed up within required SLAs and that all opportunities meet qualification criteria.

• Seamless Handoffs – Guarantee a smooth, professional transition from SDRs to Sales—internally and for prospects—ensuring deals start strong.

• Outreach Excellence – Work with the team to develop high-quality, multi-channel outreach sequences (email, LinkedIn, calls, direct mail, etc.).

• Outbound Performance – Build and drive a high-performing outbound engine, setting clear activity expectations and holding the team accountable for proactive prospecting, high-quality engagement and consistent pipeline generation.

• Early Risk Detection – Identify underperformance early and implement targeted improvement plans.

• Talent Acquisition – Hire top performers into open roles and maintain a strong pipeline of potential candidates for backfills.

• Coaching & Development – Deliver ongoing 1:1 and group training sessions to sharpen skills, boost productivity, and prepare SDRs for closing roles.

• Career Progression Path – Develop SDRs into Senior SDRs and then field sellers, building a strong internal talent pool for our field sales team and future sales leaders.

• Process Improvement – Recommend and implement process enhancements that improve lead quality, conversion rates, and pipeline-to-revenue performance.

• Collaboration – Partner with Marketing and Sales leadership to optimize lead flow, targeting, and messaging.
• Market & Product Expertise – Maintain a deep understanding of our product, industry, and competitors to ensure SDRs deliver compelling, customer-focused conversations.
• Customer-First Mindset – Foster customer-first thinking, ensuring that every interaction builds trust, delivers value, and moves prospects closer to a sale.

What You Will Have

Please note, applicants must have the legal right to work in the UK at the time of application.

• Experience leading SDR or inside sales teams in a high-growth B2B tech/SaaS environment.

• Previous experience in an SDR or sales prospecting role, with the ability to use that hands-on experience to coach, develop and progress a team through the SDR journey.

• Proven track record of leading & motivating teams that exceed pipeline and revenue contribution targets.

• Experience designing and managing commission structures that drive the right performance.

• Strong recruitment, coaching, and career development skills—promoting SDRs into Senior SDR and closing roles.

• Data-driven mindset with strong command of CRM and sales engagement tools.

• A competitive, resilient leadership style with the ability to create urgency and deliver results in fast-moving markets.

What We Do For You

Wellbeing that means something

• 26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
• Income protection: up to 75% salary for 5 years if you ever need it
• Pension with 5% matched company contributions
• Life assurance worth 4x your salary from day one
• Free financial planning session with the option to engage in more tailored financial coaching.

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover, Health Assessment, Gym Membership

Who We Are

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second-year running, an independent and data led ranking based on employee feedback. Join us and become part of a team that’s powering the world of work and making a real difference.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com

Curious about the team you could be leading?

Take a look at this short video from when we were last hiring into our SDR team. It’s a great snapshot of the people, pace and energy behind the role.

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