Sales Development Representative (m/f/x)

apryl (acq. by Progyny); Greater London; On-site; GBP 33,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

GBP 5000 family-building benefit

Hybrid working model

1:1 mental health sessions

Mobility allowance

Gym allowance

Work from home model

24 days remote work

Job summary

A leading global fertility organization is seeking a Sales Development Representative to drive top-of-funnel activities, build pipelines, and support global expansion. Applicants should have at least 2 years of experience in an SDR role and a degree in Business Administration or a related field. This role offers a competitive salary, hybrid work model, and various benefits including wellness support and a family-building benefit. Join the mission to make family-forming care accessible worldwide.

Qualifications

• At least 2 years of experience in an SDR role.
• Minimum of 3 years of professional experience overall.
• Experience in outbound SDR/BDR roles preferred.

Responsibilities

• Generate qualified pipeline through proactive outbound outreach.
• Book high-quality meetings in line with KPIs.
• Maintain excellent CRM hygiene and collaborate cross-functionally.

Skills

Interpersonal skills

Time management

Communication skills

Resilience

Entrepreneurial mindset

Team player

Education

BA, BS, or Master’s degree in Business Administration or Life Sciences

Tools

CRM software

Job description

Sales Development Representative (m/f/x) – apryl (acq. by Progyny)

apryl (acq. by Progyny) provided pay range: This range is provided by apryl (acq. by Progyny). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About us

We’re Progyny Global, part of the Progyny Inc family. Our shared mission? To make fertility and family-forming care accessible everywhere, breaking down barriers so that anyone can start a family, no matter where they are. With Progyny's support, we’re set to amplify our impact globally, reaching more individuals and families than ever before.

About the Role

We are seeking a motivated, organised, and target-driven Sales Development Representative (SDR) to join our commercial team. In this role, you will drive top-of‑funnel activity, build our pipeline, and support our global expansion by identifying and engaging qualified mid‑market and enterprise prospects. This is an outbound-focused role, with responsibility for qualifying potential clients and booking high-quality meetings for the wider Sales team.

The ideal candidate is proactive, enthusiastic, and eager to learn. This role is suitable for you if you are someone who thrives in a fast-paced environment, enjoys interacting with prospects, and is motivated by contributing to a high-performing team. This role offers strong career growth potential and serves as a springboard into more senior commercial positions within the organisation.

Pipeline Generation

• Generate qualified pipeline through proactive outbound outreach across multiple channels (email, phone, LinkedIn).
• Manage and respond to inbound enquiries in a professional and timely manner.
• Identify new business opportunities aligned with our ideal client profile.
• Thoroughly qualify leads using strategic questioning and active listening to uncover needs, pain points, and buying signals.

Meeting Generation and Sales Collaboration

• Partner closely with Sales Leadership to support top-of-funnel targets and strategic outreach efforts.
• Book high-quality meetings in line with weekly, monthly, and quarterly KPIs.
• Communicate clearly and confidently about customer challenges and Progyny Global’s value proposition.
• Build strong rapport with prospects through thoughtful, well-organised interactions.

CRM Management & Cross-Functional Coordination

• Maintain excellent CRM hygiene by ensuring all activities, conversations, and lead progression are recorded accurately.
• Collaborate cross-functionally to nurture leads and share insights that support continuous improvement in campaign performance.

Requirements

• At least 2 years of experience in an SDR role.
• Minimum of 3 years of professional experience overall (internships and part-time roles count).
• Experience in outbound SDR/BDR roles preferred.
• BA, BS, or Master’s degree in Business Administration, Life Sciences or an equivalent field.

Skills & Strengths

• Strong interpersonal skills with the ability to build rapport quickly.
• Highly organised with excellent time-management abilities.
• Confident communicator with strong written and verbal communication skills.
• Resilient, persistent, and able to remain positive in the face of rejection.
• Self-starter with an entrepreneurial mindset and eagerness to learn.
• Team player who thrives in a collaborative environment and can take accountability and direction effectively.

Benefits

• 💰 Competitive salary: Annual gross base salary range: From 33000 – 38000 GBP (based on experience)
• 🍼 Access to the Progyny Global platform + GBP 5000 family-building benefit
• 📅 Hybrid working model with 3 days/week in our co-working space in London
• 🧘 1:1 mental health sessions & wellness support via Nilo Health
• 🚲 mobility allowance
• 💪 gym allowance
• 🏡 Work from home model
• ✈️ 24 days remote work from anywhere
• 🌈 Inclusive, mission-driven culture built on care, collaboration, and innovation

Seniority level

• Associate

Employment type

• Full-time

Job function

• Individual and Family Services

We believe in equal opportunities. We celebrate diversity and are committed to creating an inclusive environment for all team members.

If you're passionate about helping others and want to make a difference in people's fertility and family-forming journeys, we encourage you to apply and join our mission at Progyny Global.