Sales Development Representative London

Granola inc; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Granola is hiring an SDR to join our London-based GTM team and help scale our sales motion. You’ll engage high-intent inbound leads, run targeted outbound outreach, qualify needs through discovery, and hand off opportunities to Account Executives for close.

We’re looking for 1–3+ years in an SDR or revenue-facing role in B2B SaaS, with comfort in fast-paced environments and modern sales tooling. This is a hands-on, in-person role in our London office.

Qualifications

• 1–3+ years of experience as an SDR (or similar revenue-facing role), in B2B SaaS.
• Experience handling both inbound and outbound motions.
• Strong qualification skills and comfort running discovery conversations.
• Familiarity with high-velocity sales environments and modern sales tooling.
• Exposure to structured sales training or methodologies is a plus.

Responsibilities

• Engage with high-intent inbound leads and product-qualified users, qualifying interest and converting engagement into sales opportunities.
• Run targeted outbound outreach to priority accounts and personas, using a thoughtful, value-led approach.
• Qualify prospects through discovery calls to understand needs, use cases, and buying readiness.
• Close high velocity accounts and schedule and hand off high-quality opportunities to Account Executives, setting them up for successful closes.
• Collaborate closely with AEs, product, and growth to share insights from the field and improve conversion.
• Help build and refine our outbound messaging, qualification criteria, and SDR playbooks based on what works.
• Play a hands-on role in shaping the SF office culture and the foundations of the sales team.

Skills

Inbound & outbound

Discovery conversations

Qualification skills

High-velocity sales

Tools

Modern sales tooling

Job description

About Us

Hey! We're team Granola

If you haven't already, you should check out what we're building, and why you should work here.

What began as an AI notepad for back-to-back meetings has become a shared team workspace and second brain. Granola spreads organically inside companies, often starting with a senior leader and quickly cascading across teams.

Today, Granola is used at many of the world’s top and fastest-growing companies like Vercel, Cursor, Lovable, Decagon as well as leading technology companies like Salesforce and Doordash.

Designed and built in London, Granola now serves a predominantly US customer base, and we're fuelling that growth by expanding our GTM teams in both London and San Francisco.

About the Role

As a SDR at Granola, you’ll be on the front line of our go-to-market motion. You’ll engage highly engaged users, generate and qualify new opportunities, and help convert early love for the product into meaningful revenue conversations.

This is a high-impact role with real ownership: you’ll work across inbound and outbound motions, partner closely with AEs and product, and help shape how we scale our sales engine.

What You’ll Do

• Engage with high-intent inbound leads and product-qualified users, qualifying interest and converting engagement into sales opportunities.
• Run targeted outbound outreach to priority accounts and personas, using a thoughtful, value-led approach.
• Qualify prospects through discovery calls to understand needs, use cases, and buying readiness.
• Close high velocity accounts and schedule and hand off high-quality opportunities to Account Executives, setting them up for successful closes.
• Collaborate closely with AEs, product, and growth to share insights from the field and improve conversion.
• Help build and refine our outbound messaging, qualification criteria, and SDR playbooks based on what works.
• Play a hands-on role in shaping the SF office culture and the foundations of the sales team.

What We’re Looking For

Background & Experience

• 1–3+ years of experience as an SDR (or similar revenue-facing role), in B2B SaaS.
• Experience handling both inbound and outbound motions.
• Strong qualification skills and comfort running discovery conversations.
• Familiarity with high-velocity sales environments and modern sales tooling.
• Exposure to structured sales training or methodologies is a plus.

Skills & Traits

• Curious, coachable, and comfortable learning fast in an early-stage environment.
• Clear, confident communicator who can engage senior stakeholders.
• Highly organised and able to manage multiple conversations in parallel.
• Motivated by impact and excited to help build, not just execute, the sales motion.

Personal Characteristics

• A builder who gets energised building something from the ground up.
• Excited to work in-person in our London office.
• Creative, initiative-driven, curious about customer behaviour, and eager to own challenges without perfect information.
• Values working with people who are kind, ambitious, and pragmatic.

Compensation

We are living in the most exciting time for tool builders since Engelbart's demo in 1968 and we want to assemble the best crew to build this future together.

Our compensation philosophy is to hire the best people in the market and pay them accordingly with salary, variable, and equity.

Lastly, we think amazing talent comes from all kinds of life journeys and experiences. If what is written above speaks to you, whether you look like a fit on paper or not.