Sales Development Representative

Apprentify; Wilmslow; On-site; GBP 26,000 - 38,000; Full time

Job summary

Apprentify is hiring six Sales Development Representatives to join our Wilmslow team. You will be at the front end of our sales function, generating new business and building a pipeline while earning uncapped commission.

Whether you're in sales or breaking into it, you'll receive specialist training, a tailored Sales Academy, and a clear path to progression within a fast-growing apprenticeship training provider serving UK organisations.

Responsibilities

• Proactively prospecting new clients through phone, email and LinkedIn.
• Speaking with business decision-makers and opening new conversations.
• Understanding the upskilling needs of potential clients.
• Identifying and recommending relevant apprenticeship programmes.
• Building and managing a pipeline of qualified opportunities.
• Converting prospects into high-quality business appointments.
• Booking virtual and face-to-face meetings.
• Maintaining accurate pipeline and activity records in HubSpot.
• Identifying opportunities to upsell and cross-sell across the Apprentify Group.
• Developing your knowledge of AI, technology and digital skills through our bespoke in-house training.
• Working towards and exceeding individual sales targets.

Job description

Ready to launch your career in sales?

Apprentify is growing rapidly, and we're looking for six ambitious Sales Development Representatives (SDRs) to join our expanding sales team in Wilmslow.

Whether you're already working in sales or looking to break into the industry, this is an opportunity to join a fast-growing business, receive specialist sales training, earn uncapped commission and build a career with a clear path to progression.

If you're ambitious, competitive, confident and motivated by earning potential, this could be the opportunity you've been waiting for.

About Apprentify

Founded in 2018, Apprentify is one of the UK's leading apprenticeship training providers.

We work with globally recognised organisations including B&Q, the BBC, Jet2 and BT, delivering technical and creative training programmes that help businesses develop their people and close the digital skills gap.

Our programmes help businesses upskill new and existing employees, giving people the skills they need to progress their careers while helping organisations build the talent they need for the future.

And we're growing.

Apprentify was named No. 30 in the Sunday Times 100 Fastest-Growing Businesses 2025, and we're looking for ambitious people to grow with us.

The Role

As a Sales Development Representative, you'll be at the front end of our sales function and play a crucial role in generating new business for the Apprentify Group.

Your goal is simple:

Start conversations. Create opportunities. Book meetings. Hit your targets. Earn commission.

You’ll identify potential clients and engage with decision‑makers across businesses, understanding their hiring, skills and development challenges before introducing them to the apprenticeship solutions that could help.

You’ll build your own pipeline using a combination of:

• Cold calling
• LinkedIn and social selling
• Targeted prospecting
• Face‑to‑face networking

This is a genuine B2B sales role, giving you the opportunity to develop valuable commercial skills while working with businesses across the UK.

What You’ll Be Doing

• Proactively prospecting new clients through phone, email and LinkedIn.
• Speaking with business decision‑makers and opening new conversations.
• Understanding the upskilling needs of potential clients.
• Identifying and recommending relevant apprenticeship programmes.
• Building and managing a pipeline of qualified opportunities.
• Converting prospects into high‑quality business appointments.
• Booking virtual and face‑to‑face meetings.
• Maintaining accurate pipeline and activity records in HubSpot.
• Identifying opportunities to upsell and cross‑sell across the Apprentify Group.
• Developing your knowledge of AI, technology and digital skills through our bespoke in‑house training.
• Working towards and exceeding individual sales targets.

No Sales Experience? That’s Fine.

We’re not expecting you to be an expert salesperson on day one.

Every new SDR receives a tailored Sales Academy delivered by specialist sales trainers, giving you the skills and confidence to hit the sales floor.

You’ll receive continuous sales training throughout your career, covering everything from prospecting and cold calling to objection handling, qualification, relationship building and closing.

We’ll give you the training. You bring the ambition.

What We’re Looking For

We’re looking for people who want to progress, earn and succeed.

You’ll be a great fit if you’re:

• Confident and proactive when approaching new people.
• A strong communicator who can build rapport quickly.
• Persuasive and comfortable influencing others.
• Self‑motivated and target‑driven.
• Resilient and able to handle rejection.
• Comfortable working in a fast‑paced environment.
• Interested in developing a career in B2B sales.
• Ambitious and willing to put in the work to progress.
• Coachable and hungry to continuously improve.

Previous sales or customer‑viewing experience is useful, but not essential.