Sales Development Representative

APPRENTIFY GROUP; Wilmslow; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Training & coaching

Six position intake

State-of-the-art Wilmslow offices

Free parking

Team incentives

Progression opportunities

Job summary

Apprentify in Wilmslow is hiring six Sales Development Representatives to create new business opportunities across the UK. You'll train via our Sales Academy and develop skills in outreach via calls, emails, LinkedIn and face-to-face networking.

No prior sales experience is required; you’ll receive coaching and ongoing development to build confidence and close deals, with a clear path to progression within the Apprentify Group as you grow your career.

Qualifications

• No prior sales experience required; training provided.
• Ability to build relationships with new clients.
• Strong communication and listening skills.
• Results-driven with a positive attitude.

Responsibilities

• Build relationships with new and potential clients.
• Reach out to businesses via phone, email and LinkedIn.
• Talk to decision-makers across HR, People, Talent and L&D.
• Understand client development needs and match Apprentify programmes.
• Manage your own sales pipeline.
• Book virtual and face-to-face meetings.
• Keep pipeline organised in HubSpot.
• Identify opportunities to upsell and cross-sell.
• Develop knowledge of AI, technology and digital skills.
• Work towards and exceed targets.

Skills

Confident and personable

Curious

Ambitious

Resilient

Motivated

Organised

Great communicator

Coachable

Job description

Sales Development Representative £30,000 Base + Uncapped Commission | Wilmslow | Full-Time

Six positions available

Looking for your next challenge? Apprentify is growing rapidly, and we're looking for six ambitious, personable and driven Sales Development Representatives to join our expanding team in Wilmslow.

If you're naturally curious, enjoy meeting new people and want a career where you can learn, develop, earn and progress, this could be the perfect opportunity for you.

And if you don't have sales experience, that's absolutely fine. We'll give you the training, coaching and support you need to build your confidence and become a successful salesperson.

About Apprentify. Founded in 2018, Apprentify is one of the UK's leading apprenticeship training providers.

We work with globally recognised organisations including B&Q, the BBC, Jet2 and BT, delivering technical and creative training programmes that help businesses develop their people and build the digital skills they need for the future.

Apprentify was named No. 30 in the Sunday Times 100 Fastest-Growing Businesses 2025, and we're continuing to grow. Now we're looking for the next group of people to grow with us.

The Role. As a Sales Development Representative, you'll be responsible for creating new business opportunities and building relationships with potential clients across the UK.

You'll be speaking to businesses about their people, skills and development needs and helping them understand how Apprentify's apprenticeship programmes could support their goals.

You’ll use a mixture of:

• Phone calls
• Email
• LinkedIn
• Social selling
• Face-to-face networking

You’ll learn how to have great commercial conversations, understand customer needs and turn those conversations into genuine opportunities.

What You'll Be Doing

• Building relationships with new and potential clients.
• Reaching out to businesses through phone, email and LinkedIn.
• Speaking with decision-makers across HR, People, Talent and L&D.
• Understanding the challenges and development needs of potential clients.
• Identifying the right Apprentify programmes for each business.
• Building and managing your own sales pipeline.
• Booking virtual and face-to-face meetings.
• Keeping your pipeline organised using HubSpot.
• Identifying opportunities to upsell and cross-sell across the Apprentify Group.
• Developing your knowledge of AI, technology and digital skills.
• Working towards and exceeding your individual targets.

New to Sales? We'll help you get there.

You don't need years of sales experience to succeed here.

You'll start your journey with our tailored Sales Academy, delivered by specialist sales trainers.

You'll learn everything from how to confidently start a conversation and build rapport, through to handling objections, understanding customer needs and creating opportunities.

You'll also receive ongoing coaching and development throughout your career.

We're looking for potential — not a perfect CV.

What We're Looking For

• Confident and personable — you're comfortable meeting and speaking with new people.
• Curious — you enjoy asking questions and understanding what makes people and businesses tick.
• Ambitious — you want to develop yourself and build a successful career.
• Resilient — you don't let a "no" knock your confidence.
• Motivated — you enjoy having goals to work towards.
• Organised — you're able to manage your time and keep on top of your opportunities.
• A great communicator — you can build genuine relationships with different types of people.
• Coachable — you're open to feedback and want to keep improving.

Previous sales or customer-facing experience is helpful, but not essential.

Why Apprentify?

£30,000 Base + Uncapped Commission. You'll receive a £30,000 basic salary, alongside an uncapped commission structure.

The current opportunity allows you to earn an additional £10,000–£15,000 in commission during your first year, with further earning potential as you progress.

We want to help you build a long-term career.

You'll start as an SDR, with opportunities to progress into:
SDR → Business Development Executive → Business Development Manager

There are opportunities to progress within 18 months, depending on performance, development and available opportunities.

Training is a huge part of life at Apprentify. You'll receive continuous sales training and coaching, as well as access to our bespoke in-house AI and technology programmes.

We're committed to helping you become the best version of yourself professionally.

Alongside your commission, we run regular team incentives and experiences, including Michelin-starred restaurants, trips abroad and other memorable experiences.

Wilmslow: You'll be based in our state-of-the-art offices in the heart of Wilmslow. We're just a five-minute walk from Wilmslow train station, with free parking and plenty of great restaurants, bars and amenities nearby.

What matters most is who you are, what you're capable of and how much you want to develop.

If you're looking for a supportive environment where you can build confidence, develop valuable skills, earn great commission and progress your career, we'd love to hear from you.

Six positions available.

£30,000 Base + Uncapped Commission.

Wilmslow.

Come and grow with us.