Trainee B2B Sales Executive (HF1365719)

Apprentify; Wilmslow; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Uncapped commission

Michelin-starred experiences

Trips abroad

Free parking

Job summary

Apprentify in Wilmslow is seeking ambitious Sales Development Representatives to create new business opportunities across the UK. You will engage with decision-makers, explain how Apprentify’s apprenticeship programmes can support growth, and build a healthy sales pipeline.

No prior sales experience required; you’ll join a tailored Sales Academy, receive coaching, and have the chance to progress from SDR to higher roles.

Qualifications

• Confident and personable, able to build relationships with new people.
• Curious and eager to understand what makes businesses tick.
• Ambitious to develop a successful sales career.
• Resilient when facing objections or setbacks.
• Motivated by targets and growth opportunities.
• Organised and able to manage multiple opportunities.

Responsibilities

• Build relationships with new and potential clients across the UK.
• Reach out to businesses via phone, email and LinkedIn.
• Speak with HR, People, Talent and L&D decision-makers.
• Understand client development needs and map suitable Apprentify programmes.
• Build and manage your sales pipeline and book meetings.
• Keep pipeline organised using HubSpot.
• Identify upsell/cross-sell opportunities across Apprentify Group.

Skills

Confident and personable

Curious

Ambitious

Resilient

Motivated

Organised

Great communicator

Coachable

Tools

HubSpot

Job description

Position Overview

Sales Development Representative

£30,000 Base + Uncapped Commission | Wilmslow | Full-Time

Six positions available.

Looking for your next challenge? Apprentify is growing rapidly, and we’re looking for six ambitious, personable and driven Sales Development Representatives to join our expanding team in Wilmslow.

About Apprentify

Founded in 2018, Apprentify is one of the UK’s leading apprenticeship training providers.

We work with globally recognised organisations including B&Q, the BBC, Jet2 and BT, delivering technical and creative training programmes that help businesses develop their people and build the digital skills they need for the future.

Apprentify was named No. 30 in the Sunday Times 100 Fastest‑Growing Businesses 2025, and we’re continuing to grow.

Now we’re looking for the next group of people to grow with us.

The Role

As a Sales Development Representative, you’ll be responsible for creating new business opportunities and building relationships with potential clients across the UK.

You’ll be speaking to businesses about their people, skills and development needs and helping them understand how Apprentify’s apprenticeship programmes could support their goals.

You’ll Use a Mixture Of

• Phone calls
• Email
• LinkedIn
• Social selling
• Face‑to‑face networking

You’ll learn how to have great commercial conversations, understand customer needs and turn those conversations into genuine opportunities.

What You’ll Be Doing

• Building relationships with new and potential clients.
• Reaching out to businesses through phone, email and LinkedIn.
• Speaking with decision‑makers across HR, People, Talent and L&D.
• Understanding the challenges and development needs of potential clients.
• Identifying the right Apprentify programmes for each business.
• Building and managing your own sales pipeline.
• Booking virtual and face‑to‑face meetings.
• Keeping your pipeline organised using HubSpot.
• Identifying opportunities to upsell and cross‑sell across the Apprentify Group.
• Developing your knowledge of AI, technology and digital skills.
• Working towards and exceeding your individual targets.

New to Sales?

We’ll help you get there. You don’t need years of sales experience to succeed here.

You’ll start your journey with our tailored Sales Academy, delivered by specialist sales trainers.

You’ll learn everything from how to confidently start a conversation and build rapport, through to handling objections, understanding customer needs and creating opportunities.

You’ll also receive ongoing coaching and development throughout your career.

What We’re Looking For

• Confident and personable — you’re comfortable meeting and speaking with new people.
• Curious — you enjoy asking questions and understanding what makes people and businesses tick.
• Ambitious — you want to develop yourself and build a successful career.
• Resilient — you don’t let a "no" knock your confidence.
• Motivated — you enjoy having goals to work towards.
• Organised — you’re able to manage your time and keep on top of your opportunities.
• A great communicator — you can build genuine relationships with different types of people.
• Coachable — you’re open to feedback and want to keep improving.

Previous sales or customer‑facing experience is helpful, but not essential.

Why Apprentify?

£30,000 Base + Uncapped Commission.

You’ll receive a £30,000 basic salary, alongside an uncapped commission structure.

The current opportunity allows you to earn an additional £10,000–£15,000 in commission during your first year, with further earning potential as you progress.

A Career, Not Just a Job

We want to help you build a long‑term career.

You’ll start as an SDR, with opportunities to progress into:
SDR → Business Development Executive → Business Development Manager

There are opportunities to progress within 18 months, depending on performance, development and available opportunities.

Invested in Your Development

Training is a huge part of life at Apprentify.

You’ll receive continuous sales training and coaching, as well as access to our bespoke in‑house AI and technology programmes.

We’re committed to helping you become the best version of yourself professionally.

Work Hard, Have Fun

We believe success should be celebrated.

Alongside your commission, we run regular team incentives and experiences, including Michelin‑starred restaurants, trips abroad and other memorable experiences.

Wilmslow

You’ll be based in our state‑of‑the‑art offices in the heart of Wilmslow.

We’re just a five‑minute walk from Wilmslow train station, with free parking and plenty of great restaurants, bars and amenities nearby.

Could This Be You?

You might already have some sales experience.

You might be coming from recruitment, hospitality, retail, customer service or another people‑focused role.

Or you might simply be looking for your first opportunity to build a career in sales.

What matters most is who you are, what you’re capable of and how much you want to develop.

If you’re looking for a supportive environment where you can build confidence, develop valuable skills, earn great commission and progress your career, we’d love to hear from you.

Shop Details

Six positions available.

£30,000 Base + Uncapped Commission.

Wilmslow.

Come and grow with us.