Sales Development Representative

UniFocus, LLC; Greater London; On-site; GBP 30,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Hybrid environment

Parental leave

Paid time off

Professional development

Referral program

Progression to full-cycle SaaS sales

Job summary

Unifocus is seeking an ambitious Sales Development Representative to build pipeline across Europe for our hospitality-focused SaaS platform. You’ll learn our products, sales process and hospitality market while prospecting via phone, email, LinkedIn and other tools.

After probation you’ll move into a hybrid SDR/Business Development Executive role, owning a defined European territory, running discovery meetings, product demos and closing new business with SMB hotel groups.

Qualifications

• 2-5 years in Sales Development, Business Development or B2B SaaS sales.
• Genuine desire to build a long-term software sales career.
• Strong outbound prospecting skills and confidence with senior decision-makers.
• Excellent written and verbal communication.
• Hospitality experience is advantageous but not essential.
• Additional European languages (German or Italian) are desirable.

Responsibilities

• Generate qualified opportunities via outbound prospecting and inbound lead qualification.
• Identify and engage hotel groups, management and ownership groups across Europe.
• Prospect using phone, email, LinkedIn and modern sales tools.
• Qualify opportunities and schedule meetings for senior sales executives.
• Craft compelling value propositions tailored to each prospect.
• Handle objections and educate prospects on Unifocus value.
• Maintain pipeline activity in Salesforce and other tools.
• Consistently hit activity and opportunity targets.
• Partner with Marketing to support campaigns, webinars and events.
• Own and develop a defined sales territory across Europe after probation.
• Create and execute a territory plan.
• Build and manage your own sales pipeline.
• Run discovery meetings and product demonstrations.
• Prepare proposals and negotiate commercial agreements.
• Manage full sales cycle from prospecting to close.
• Close new SaaS opportunities across SMB hotel groups.
• Achieve pipeline, revenue and ARR targets.
• Build long-term relationships with customers while expanding territory.

Skills

Outbound prospecting

Senior stakeholder engagement

Communication

Target attainment

Self-motivated

Tools

Salesforce

Sales engagement tools

Job description

Unifocus is an integrated workforce management software platform offering intelligent automation for daily work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling & labour management, and time & attendance built for the hospitality market and other dynamic scheduling environment.

We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite. Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker Collection etc. We are a small but growing team, and you'll have opportunities to express yourself and make meaningful contributions to our products and the company.

We're looking for an ambitious sales professional who wants more than simply booking meetings. This position is designed for someone with a strong prospecting mindset who is eager to progress into a full-cycle sales role.

You'll begin as a Sales Development Representative, learning our products, sales methodology and hospitality market while building pipeline through outbound prospecting and qualifying inbound opportunities.

Following successful completion of your probation period, you'll transition into a hybrid Sales Development Representative / Business Development Executive role.

You'll continue to generate your own pipeline while also taking ownership of a defined European territory, managing opportunities from initial outreach through discovery, demonstrations, commercial negotiations and ultimately closing new business.

You'll report directly to the UK Sales Director and work alongside a small, experienced sales team focused on growing our presence across Europe.

WHAT WILL YOU DO

During your onboarding and probation

• Generate qualified sales opportunities through outbound prospecting and inbound lead qualification.
• Identify and engage hotel groups, management companies and ownership groups across Europe.
• Prospect using phone, email, LinkedIn and modern sales engagement tools.
• Qualify opportunities and schedule meetings for senior sales executives.
• Craft compelling value propositions tailored to each prospect.
• Handle objections and educate prospects on the value of the Unifocus platform.
• Maintain accurate pipeline activity within Salesforce and other sales tools.
• Consistently achieve activity and qualified opportunity targets.
• Partner with Marketing to support campaigns, webinars and events.

Following successful completion of probation

In addition to the responsibilities above, you will:

• Own and develop a defined sales territory across Europe.
• Create and execute your own territory plan.
• Build and manage your own sales pipeline.
• Run discovery meetings and product demonstrations.
• Prepare proposals and negotiate commercial agreements.
• Manage the complete sales cycle from prospecting through to close.
• Close new SaaS opportunities across SMB hotel groups.
• Achieve pipeline, revenue and ARR targets.
• Build long-term relationships with customers while expanding your territory.

WHAT ARE WE LOOKING FOR

• 2-5 years of experience in Sales Development, Business Development or B2B SaaS sales.
• A genuine desire to build a long-term career in software sales.
• Strong outbound prospecting skills and confidence engaging senior decision-makers.
• Excellent written and verbal communication skills.
• A competitive mindset with a passion for achieving ambitious targets.
• Self-motivated, resilient and highly organised.
• Comfortable working with Salesforce and modern sales technology.
• Strong attention to detail and a data-driven approach.
• A willingness to learn and continuously improve.
• Hospitality experience is advantageous but not essential.
• Additional European languages (particularly German or Italian) are desirable.

THE UNIFOCUS EXPERIENCE

Our Culture Statement: Thriving Together, Achieving Greatness.

To support our culture mission, we have four core culture values of Unite, Inspire, Empower, and Excel. Each value representing a set of key traits that define how we live and breathe our culture every day.

We UNITE globally, combining our diverse talents, perspectives, and expertise. With professionalism and a touch of fun, we inspire and empower each other to excel. Together, we deliver exceptional value, challenge norms, and leave a lasting impact within the hospitality industry.

In addition to a competitive salary, we offer:

• Competitive salary with uncapped earning potential
• Health insurance
• Paid time off
• A hybrid environment that promotes a healthy work-life balance
• Parental leave
• Professional development and ongoing sales coaching
• Referral program
• Genuine progression into a full-cycle SaaS sales career
• The opportunity to make a significant impact within a fast-growing international software business