Sales Development Representative

TrendMicro; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

TrendAI, the AI security unit of Trend Micro, is seeking a motivated Sales Development Representative to join the UK&I team from London. You will bridge Demand Gen and Sales, driving new logo ARR by identifying high-intent prospects and booking qualified opportunities.

You will conduct multi-channel outreach using Outreach and Sales Navigator, qualify opportunities with SPIN/MEDDIC, and maintain accurate CRM records in Dynamics, contributing to a high-velocity, quota-driven environment.

Qualifications

• 2–3 years of SDR/BDR or lead generation experience in tech/SaaS/cybersecurity.
• Experience with high-volume multi-channel outreach and hitting SLA/KPIs.
• Proficient with CRM systems and reliable data hygiene.

Responsibilities

• Identify high-intent prospects and book qualified opportunities for Account Executives.
• Follow up on MQLs to convert into discovery calls or product demos.
• Execute multi-channel campaigns using phone, email, and social touchpoints.
• Qualify opportunities using SPIN/MEDDIC and maintain CRM accuracy in Dynamics.
• Collaborate with Demand Gen, Partner/Channel teams, and attend events to build pipeline.

Skills

Outbound prospecting

Quota-driven

CRM proficiency

Tools

Outreach

Sales Navigator

Microsoft Dynamics

Cognism

Job description

TrendAI™ is the global AI security leader and enterprise business unit of Trend Micro, empowering organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together.

Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly.

Location: London / Home Counties preferred.

The Opportunity

We are seeking a motivated and talented Sales Development Representative to join our UK&I team. You'll be the link between Demand Generation Marketing Team and Sales - driving new logo ARR pipeline by identifying high-intent prospects and booking qualified opportunities. This is an excellent opportunity to grow your career within cybersecurity, offering a clear pathway into multiple career paths.

Duties & Responsibilities

• Leverage Intent Data & MQLs: Use tools such as 6sense and TechTarget to identify buying signals, understand account challenges, prioritise accounts, and personalise outreach.
• Follow up promptly on Marketing Qualified Leads (MQLs) to convert intent into qualified opportunities.
• Outbound Prospecting: Execute high-volume, multi-channel campaigns across phone, email, and Social using Outreach and Sales Navigator.
• Engage Key Stakeholders: Build relationships with IT Managers, cybersecurity leaders, and C-level stakeholders around cybersecurity challenges and strategy, using creative approaches to introduce TrendAITM Qualify & Book Meetings.
• Qualify & Book Meetings: Use consultative discovery and SPIN/MEDDIC to understand prospect needs, assess ICP fit, identify genuine opportunities, and secure qualified discovery calls or product demos for Account Executives.
• Manage Pipeline: Maintain clean, accurate CRM records in Microsoft Dynamics and track prospect engagement and activity.
• Collaborate & Network: Work with Acquisition Sales Team, Partner/Channel teams and attend industry events to source prospects and generate pipeline.
• Build knowledge of cybersecurity trends, threats, and solutions to engage senior stakeholders effectively.

Experience & Skills

• 2-3 years’ experience in SDR, BDR, Lead Generation, or B2B Sales, ideally within technology, SaaS, or cybersecurity.
• Experienced in high-volume, multi-channel outbound prospecting, seamlessly switching between campaigns, messaging, CTAs, and prospect conversations to break into target accounts and drive engagement.
• Experienced in using CRM platforms to maintain accurate, up-to-date prospect and account data, ensuring clean records, effective pipeline management, and reliable reporting.
• Tools: Outreach, Social Selling, Intent Data Engines (eg. Priority Engine, Cognism).
• Proven success in quota-driven environments, managing high activity levels, SLAs, pipeline, and KPIs.
• Skilled in prospect qualification, objection handling, and meeting generation, using SPIN or MEDDIC methodologies to improve opportunity conversion.
• Highly resilient, persistent, and curious, with a strong hunter mentality and willingness to experiment with new approaches.
• Data-driven and KPI-focused, continuously optimising prospecting and conversion through performance analysis.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously.

We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.

TrendAI™ is the global AI security leader and enterprise business unit of Trend Micro, empowering organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data. We embrace change, empower our people, and foster innovation in an increasingly connected world. Our diverse, multicultural workforce is at the heart of our global success. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. Explore working at TrendAI™ AI Fearlessly.