Sales Development Representative

Orchestra

Greater London

Hybrid

GBP 54,000 - 72,000

Full time

9 days ago

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Benefits offered by this job

Equity

Hybrid work London (3 days in office)

Annual Offsite

Bi-weekly socials

Monthly team lunches

Pension company match

Job summary

Orchestra is hiring a Founding Sales Development Representative in the UK to lead the frontline of our go-to-market. You will run structured outbound across email, phone and LinkedIn against data and analytics teams, owning your targets with coaching in a fast-scaling startup.

Based in London, you will collaborate with senior leaders and cross-functional teams, develop the pipeline, qualify prospects, and help shape our early GTM motion while enjoying equity and a collaborative culture.

Qualifications

1–2 years experience in a sales, SDR, or BDR role (SaaS/tech preferred).
Proven track record of meeting or exceeding KPIs (meetings booked, pipeline generated).
Self-starter with growth mindset and ability to work in a startup.
Strong verbal and written communication skills.
Proficient with modern sales tools like Attio, LinkedIn Sales Navigator and sequencing tools.

Responsibilities

Lead outbound prospecting via email, phone and LinkedIn.
Conduct discovery calls to qualify fit against ICP.
Articulate Orchestra’s value and generate prospect interest.
Set up high-quality meetings for the sales team and ensure smooth handover of leads.
Attend and support events (online and in-person) to drive follow-ups.
Help establish a high-performing SDR function as the team scales.

Skills

Outbound Prospecting

Qualification Calls

Pipeline Management

Sales Tools

Communication

Tools

Attio

LinkedIn Sales Navigator

Outreach/Sequencing Tools

Job description

Sales Development Representative (UK)

Compensation: £60,000 total comp. Offers Equity

Progression: Account Executive / Territory owner

Location: UK, Hybrid (London, 3 Days a week in Office)

Department: Sales

Join us as a Founding Sales Development Representative and play a pivotal role in driving Orchestra’s growth in the UK and US. You will work directly with Hugo Lu and Ben Booth to build the pipeline that drive sour next phase of growth. High exposure to full-cycle sales, refining our GTM motion, and deals with some of the most forward-thinking data teams in the world. This is an incredible opportunity for someone hungry to sell a technically sophisticated product in a fast-scaling early-stage startup.

What's Orchestra?

Orchestra is an AI infrastructure company and we are the creators of Orchestra - the Control Plane for Data and AI.

Data teams are overturning how they do their day-to-day. More people than ever want to use AI and Data to automate. But data teams still spend thousands of manual hours manually moving data, integrating tools, and firefighting ad-hoc requests. We’re solving that problem in massive enterprises like Experian and Octopus Energy, and are hiring for the team to scale our growth.

Building the Orchestra platform was the first step, but our hardest challenges still lie ahead. If you're excited to solve some of AI’s biggest problems, build a generational company, and do it within a friendly, hard-working, talented, but humble team, then Orchestra is for you.

Our Culture

High Ownership and Accountability: Turn great ideas into reality and own the outcome. No red tape here, and plenty of tokens.

Ambition and High Achievement: An exceptionally high bar, held with humility.

Openness: A flat structure where the best ideas win.

Transparency: Everyone sees the goals, the plan and the numbers.

Teamwork: One Orchestra. Autonomous, never independent.

Trust: Responsibility, flexibility and tools in exchange for high standards.

Role Mission

We need an SDR to lead the frontline of Orchestra's go-to-market, owning the initial conversations with our future customers. You'll run structured outbound across email, phone and LinkedIn against data and analytics teams who don't respond to generic pitches. You will own your own targets with real coaching behind you, at a company ambitious enough that how fast you learn is the only cap to how fast you grow.

What You'll Accomplish

Outbound Prospecting: Researching target accounts, building lead lists, and reaching out via email, phone, and LinkedIn.

Qualification: Running discovery calls and assessing prospects fit against our ICP.

Product Evangelism: Clearly articulating the value of Orchestra and generating excitement with prospects.

Pipeline Support: Setting up high-quality meetings for the commercial team and ensuring smooth handover of leads.

Event Motion: Attending and supporting our events (online and in-person), engaging with prospects, and driving follow-ups.

Growth Foundation: Laying the groundwork for a high-performing SDR function as we expand.

Exceptional Candidates Have Demonstrated

Experience: 1–2 years of experience in a sales, SDR, or BDR role (ideally in SaaS or tech). Recent graduates with strong extracurricular sales/entrepreneurial experience will also be considered.