Sales Development Representative

Maxwell Bond; Greater London; On-site; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Equity

Career progression

Early-stage AI startup

Job summary

Maxwell Bond partners with a London-based AI startup at an exciting growth stage to build the next generation of AI Search. You’ll own top-of-funnel pipeline for Mid-Market and Enterprise accounts and shape how the outbound function is built.

This role rewards strategic account targeting, multi-channel outreach, and close collaboration with GTM leadership. If you’re a high-performing SDR ready to move into enterprise selling, this is the opportunity to make a visible impact.

Qualifications

• Outbound sales experience in a high-performance environment.
• Track record of hitting or exceeding quota.
• Experience selling SaaS/AI/MarTech in mid-market or enterprise segments.
• Strong cold calling and outbound prospecting skills.
• Experience generating pipeline across mid-market/enterprise.
• Confidence engaging VP/Director/C-suite stakeholders.
• Experience creating, testing or improving outbound sequences.
• Ability to work with GTM teams on campaigns.
• A genuinely ambitious mindset with fast growth potential.

Responsibilities

• Build qualified pipeline across Mid-Market and Enterprise accounts.
• Own outbound prospecting across cold calling, email and LinkedIn.
• Research and strategically target high-value accounts.
• Build account maps and multi-thread into complex Enterprise organisations.
• Identify and engage senior decision-makers, including VP and C-suite stakeholders.
• Create, test and optimise multi-channel outbound sequences.
• Qualify opportunities using MEDDIC and BANT.
• Work closely with AEs, SDR leadership and Marketing on strategic GTM campaigns.
• Track your performance and continuously improve conversion.
• Share market insights and evolve the outbound strategy.
• Contribute to the SDR playbook and messaging as the team scales.

Skills

Outbound sales

Mid‑Market/Enterprise

SaaS/AI/MarTech

Cold calling

Account targeting

C-suite outreach

Multi-threading

MEDDIC/BANT

Job description

Build the pipeline behind the next generation of AI Search.

We’re partnering with one of London’s fastest-growing AI startups at a hugely exciting point in its growth journey.

The business operates at the forefront of the rapidly emerging AI Search revolution, helping some of the world’s most ambitious brands understand, measure and improve how they appear across AI platforms such as ChatGPT, Claude and Perplexity.

As AI fundamentally changes the way people discover information, products and brands, this business is building the technology that allows companies to understand what that means for their visibility and how to stay ahead.

Following significant early growth, they’re now looking for a high-performing Senior SDR to join the GTM team and take ownership of generating pipeline across Mid-Market and Enterprise accounts.

This isn’t a traditional SDR role. You’ll be joining early enough to have a genuine influence on how the outbound function is built, while having the opportunity to sell into some of the most recognisable businesses in the market.

The Opportunity

You’ll be a key player in the next phase of commercial growth, owning the top of the funnel and helping turn some of the world's biggest brands into customers.

You’ll combine strategic account targeting, high-quality outbound and commercial creativity to open doors that traditional prospecting approaches can't.

Your responsibilities will include:

• Building qualified pipeline across Mid-Market and Enterprise accounts
• Owning outbound prospecting across cold calling, email and LinkedIn
• Researching and strategically targeting high-value accounts
• Building account maps and multi-threading into complex Enterprise organisations
• Identifying and engaging senior decision-makers, including VP and C-suite stakeholders
• Creating, testing and optimising multi-channel outbound sequences
• Qualifying opportunities using frameworks such as MEDDIC and BANT
• Working closely with AEs, SDR leadership and Marketing on strategic GTM campaigns
• Tracking your performance and constantly looking for ways to improve conversion
• Sharing insight from the market and helping evolve the wider outbound strategy
• Contributing to the SDR playbook, processes and messaging as the team scales

You won’t simply be handed a list and told to make calls.

You’ll be expected to think commercially, understand why an account matters and work out the smartest way to get in front of it.

Who Are They Looking For?

We’re looking for someone who has already proven they can succeed in a high-performance sales environment and is now ready to step up.

Ideally, you’ll have:

• 18+ months' experience in an SDR, BDR or outbound sales role
• A consistent track record of hitting or exceeding quota
• Experience selling within SaaS, AI, MarTech, Revenue Tech or another technology-led environment
• Strong cold calling and outbound prospecting experience
• Experience generating pipeline across Mid-Market and/or Enterprise
• Confidence speaking with VP, Director and C-suite stakeholders
• Experience creating, testing or improving outbound sequences
• Strong commercial awareness and an ability to identify high-value accounts
• A genuinely ambitious mindset and desire to progress quickly
• The confidence to operate in a fast-moving, high-growth startup

If you’ve been a top performer, President’s Club winner, SDR/BDR of the Quarter or consistently achieved 100%+ of target, we want to hear from you.

What’s On Offer?

• Equity
• Join an AI business at an incredibly early and exciting stage of its growth
• Significant opportunity for career progression
• Work directly alongside an experienced GTM leadership team
• Have genuine input into how the outbound function is built
• Sell into Mid-Market and Enterprise organisations
• Build experience in one of the most rapidly emerging areas of AI
• The opportunity to make a visible impact rather than becoming another number in a large sales organisation

Why This Role?

AI Search is changing the way consumers discover businesses, products and information.

As platforms like ChatGPT, Claude and Perplexity become increasingly important discovery channels, brands are having to rethink what visibility and acquisition look like.

This business is building the technology to help them do exactly that.

For the right SDR, this means joining at a point where there is huge potential to grow with the company.

You’ll have the chance to build a strong Enterprise sales skillset, work closely with senior GTM leaders, influence the outbound playbook and position yourself for progression as the commercial team expands.

If you’re an ambitious SDR who wants to get closer to Enterprise selling, work in AI and be part of building something rather than simply inheriting a process, this is an opportunity worth exploring.