Sales Development Manager (Northern England)

PayByPhone; Liverpool; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Private Healthcare

Pension scheme

Life insurance

Job summary

PayByPhone is hiring a Sales Development Manager in Northern England or Liverpool. You will own the end-to-end sales process, manage new business revenue targets, and drive strategic account plans in local authority and private operator segments.

You’ll lead public-sector tender responses, leverage procurement routes like G-Cloud, and work with the UK Commercial team to grow PayByPhone’s presence. Travel across the UK is required.

Qualifications

• Extensive, proven B2B sales experience with private sector and Local Authorities.
• Able to operate in a highly targeted, sales-driven environment.
• Exceptional ability to build rapid rapport, listen actively, and influence decision-makers.
• Experience with pipeline reporting, activity metrics, and sales forecasting to drive decisions.

Responsibilities

• Own end-to-end sales process for new business: prospecting, pitch, tender responses, negotiation and close.
• Deliver annual new revenue target with a disciplined, forecast CRM pipeline.
• Lead target account plan for strategic 'must win' prospects and drive execution.
• Lead bid/tender responses for public sector opportunities via established routes (G-Cloud, etc.).
• Drive displacement through the National Parking Platform and add customers to NPP quickly.
• Collaborate with UK Commercial team to execute local off-street strategy and ANPR opportunities.
• Represent PayByPhone at key industry events and maintain market presence.
• Provide market, client and competitor insights to Product/Tech for UK roadmap.

Skills

B2B sales

Target-driven

Consultative communication

Data & forecast literacy

CRM know-how

Tools

MS Office

Salesforce

Teams

Job description

About PayByPhone

At PayByPhone, our strength is our people. Behind our product is a talented, creative, and driven multi-disciplinary team united by a shared ambition: to make everyday mobility simpler. We believe innovation should be collaborative, learning should be constant, and work should be enjoyable. As we grow, we're looking for people who want to grow with us.

Together, we're on an ambitious mission to create intuitive technology solutions that deliver world-class user experiences. We are a fast-growing, forward-thinking company and already help more than 60 million users across North America and Europe. Our technology helps millions of consumers pay quickly, easily, and securely - without waiting in line, carrying change, or worrying about costly fines.

About The Role

Location: Northern England or Liverpool (Hybrid)

Employment type: Full-Time, Permanent

Reports to: Commercial Director

The Sales Development Manager drives business growth through acquiring new clients.

Who We Are Looking For

• Proven Sales: Strong background in B2B sales (private & Local Authorities)
• Target-Driven Mindset: Comfortable in a highly targeted, sales-driven environment
• Consultative Communication: Exceptional ability to build rapid rapport, listen actively, and influence decision-makers
• Data & Forecast Literacy: Experienced with pipeline reporting, activity metrics tracking, and sales forecasting to drive strategic decisions

Key Responsibilities

• Own the end-to-end sales process for new business - prospecting, pitch development, tender responses, negotiation and close - across local authority and private operator segments.
• Own and deliver an annual new business revenue target, maintaining a disciplined, accurately forecast pipeline in CRM.
• Build and own the target account plan for strategic "must win" prospects, and lead its execution.
• Lead bid and tender responses for public sector opportunities, leveraging established procurement routes including G-Cloud and relevant frameworks.
• Drive competitive displacement through the National Parking Platform, targeting competitor-held local authorities and ensuring they are added to the NPP at the earliest opportunity.
• Work with the wider UK Commercial team to execute the off-street strategy locally, including ANPR-enabled car park opportunities.
• Represent PayByPhone at key industry events, agreed with the Head of New Business, ensuring strong and visible market presence.
• Feed structured market, client and competitor insight into the Product and Tech teams to help shape the UK product roadmap.
• Monitor developing trends across existing markets and adjacent sectors, identifying emerging opportunities for new products, services and markets, and regularly briefing the commercial leadership team on opportunities and threats.
• Contribute to broader UK Commercial projects as required.

Required Qualifications

• Extensive experience in the parking or mobility industry in a similar role
• Experience of achieving challenging commercial targets
• Willingness to travel across the UK as the business demands, occasionally abroad
• Experience of local authority RFP's
• Comfortable with computer tools like MS Office, Teams, Salesforce, etc.
• Self-starting and driven, with a proven track record of exceeding targets in a sales-driven environment
• Able to identify revenue opportunities and propose solutions that deliver win-win outcomes for the business and the client
• A natural rapport builder who communicates effectively across teams, cultures, suppliers, and clients
• Solution-oriented with an inquisitive mindset that asks questions and constructively challenges others
• Strong self-management, with the ability to hold others accountable for delivering to targets

What We Offer

Compensation: The expected salary range for this role is £45,000 - £50,000 plus commission and car allowance. Final compensation will be based on factors such as experience, skills, qualifications, and internal equity.

• Private Healthcare: Available to all permanent employees effective Day 1, with no waiting period as well as optional dental coverage.
• Pension scheme: All permanent employees get access to our pension scheme with 5% employer contribution
• 4x Life insurance: All permanent employees are covered under our life insurance

Career Growth & Learning Support: Opportunities for professional development, continuous learning, and career progression.

Working at PayByPhone

We operate in a world that's constantly evolving - and change is something we embrace. Our values guide how we show up for one another and for our customers every day. In short, we:

• Make things happen
• Stay curious
• Work together
• Have fun
• See through our customers' eyes

These principles shape how we collaborate, innovate, and deliver on our commitments.

We're also committed to fostering a diverse and representative workforce and an inclusive environment where everyone is treated with respect and fairness. We do not tolerate discrimination or harassment in our workplace or throughout our hiring process. Our hiring decisions are grounded in business needs, role requirements, and individual qualifications - ensuring we reflect the talent and communities we serve.

PayByPhone is committed to providing accommodation throughout the recruitment process. If you require accommodation, please reach out to us at [e-mail].

Want to see our values in action? Visit our Instagram and LinkedIn. Curious about the story behind our values? Head over to our About Us page to learn more.