Sales Consultant

The Fuel Store; Birmingham; On-site; GBP 25,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Pension scheme

Life Assurance

Health & wellbeing

Holiday entitlement: 26 days

Career progression

Charity involvement

Job summary

The Fuel Store in Birmingham is seeking a proactive Sales Consultant (Telesales) to drive growth through outbound calls and strong relationship building. You will identify needs, present tailored solutions, and close opportunities while meeting ambitious targets.

Based in Birmingham with four in-office days, you will work in a fast-paced team, benefit from uncapped commission and a supportive, growth-oriented culture that values initiative and performance.

Qualifications

• At least 2 years’ experience in a Sales role.
• Ability to work to a high volume and manage own diary.
• Familiarity with CRM systems and sales processes.
• Experience in outbound sales environments with fast conversion cycles.

Responsibilities

• Conduct outbound sales calls with new prospects and identify customer needs to provide solutions.
• Challenging and influencing decision-makers to move deals forward and close opportunities.
• Turn customer interest into commitment by overcoming objections and securing sales.
• Push to exceed targets by capitalising on opportunities.
• Upsell product portfolio to maximise sales with new customers.
• Deliver a first-class client experience to ensure satisfaction and longevity.
• Convert new business opportunities by promoting The Fuel Store and communicating offerings.
• Understand client needs to deliver tailored solutions.
• Cultivate consultative long-term relationships with clients.
• Onboard new clients and manage embedding through 13 weeks of early life management.
• React positively to underperforming clients to retain or regain usage.
• Build and maintain a strong pipeline of potential customers from generated leads.
• Use CRM to record and track customer interactions.
• Achieve and exceed KPIs in line with business needs.

Skills

Outbound sales

Negotiation

Closing deals

CRM proficiency

Time management

KPI discipline

Relationship building

Tools

CRM systems (Dynamics 365)

Job description

SALES CONSULTANT (TELESALES)

The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector, providing a range of products and solutions to its customers to increase profits through increasing share of wallet, customerloyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow 65 million litres of Fuel per annum through its card processes.

The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought out package of products with software that enables easy/dynamic/cost optimised fleet management at its core.

The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £80m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.

As a Sales Consultant, you will play a pivotal role at The Fuel Store by proactively driving business growth through outbound prospecting, negotiation and closing new deals.

Your primary responsibilities will include opening and converting these opportunities, building strong lasting relationships, managing new clients through a successful embedding period, and engaging in persuasive communication to promote our products and services across fleet management. Your ability to understand client needs, provide tailored solutions, and consistently meet or exceed sales targets will be critical to your success.

Brief Overview

Type of Opportunity: Permanent, Full Time

Basic Salary: Competitive

Bonus: Uncapped Commission Pot

Location: Birmingham, (4 days per week expected in the office)

Reports to: Sales Manager

Key Responsibilities

• Conducting outbound sales calls with new prospects and identifying customer needs to provide appropriate solutions based on our product portfolio
• Challenging and influencing decision-makers to move deals forward and close opportunities
• Turn customer interest into commitment by confidently overcoming objections and securing sales.
• Consistently pushing to exceed targets by capitalising on every opportunity
• Upselling our product portfolio to maximise sales with new customers where applicable
• Deliver a first-class client experience to ensure satisfaction and longevity
• Converting new business opportunities by promoting The Fuel Store brand and clearly communicating our offering
• Understanding client needs and requirements to deliver tailored solutions
• Cultivating consultative long-term relationships with clients to foster loyalty and repeat business
• Onboarding new clients and managing a successful embedding through the first 13 weeks of early life management
• Reacting positively to underperforming clients to retain or regain usage
• Building and maintaining a strong pipeline of potential customers from generated leads
• Utilising our CRM systems to record and track customer interactions
• Achieving and exceeding KPIs in correlation with business needs
• Maintaining a high standard within your calls, focusing on compliance and quality checks monthly
• Displaying a competitive edge and results-driven mindset to outperform competitors in the market

Requirements

To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge, skills and experience:

• At least 2 years’ experience in a Sales role
• Ability to work to a high volume and manage your own diary effectively
• The ability to learn quickly and take in complex information
• Familiarity with CRM systems and sales processes
• Experience in high-volume outbound sales environments, with strong KPI discipline and fast conversion cycles
• Familiarity with industries such as fuel cards, energy, telecoms, insurance and financial services (inc. payments) is preferable
• Highly competitive and driven to outperform targets, with a natural hunger for success and a mindset geared toward winning in fast-paced sales environments
• Great aptitude for overcoming challenges
• Resilience and ability to focus on the detail but not forget the bigger picture
• Ability to work hard as an individual but also bring value to the wider team
• Excellent organisation and time management
• Be commercially savvy
• Comfortable with CRM systems such as Dynamics 365 and using data to drive decisions.

You should apply if you:

• Are genuinely passionate about sales
• Want to be part of a forward-thinking, sales-driven team.
• Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while contributing to the wider Sales teams growth.
• Want to be part of a forward-thinking, people-driven team that values innovation, collaboration, and continuous improvement.

Our Culture

TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.

What’s in it for you?

• Competitive Base Salary
• Salary Sacrifice Pension Scheme:After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Life Assurance: Payable at 3x Basic Salary
• Health & Wellbeing:You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
• Holiday Entitlement:You will be entitled to 26 days annual leave plus all statutory holidays.
• Financial Advice:Access to 1-2-1 financial advisor sessions free of charge.
• Career Progression:We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
• Location:Based in Birmingham City Centre
• Supporting local charities:Weare passionate about giving back to thelocalcommunity andsupporting charitiesas much aswecan.

A little more for you to know…

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented colleagues to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status,marital status, veteran status and national origin.