Sales Automation Specialist

Social Value Portal; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Salary sacrifice schemes

Retail discounts across 200+ brands

Financial advice through Mintago

Birthday off

Extra holiday after 3 years

Access to The Knowledge Academy

24/7 Employee Assistance Programme

Enhanced parental leave

Six paid volunteering days

Job summary

Social Value Portal in London seeks a Sales Automation Specialist to run and sharpen an AI-driven sales engine, owning the end-to-end handling of inbound marketing-qualified leads from first contact to handover.

You will monitor AI-driven outbound sequences, ensure message quality and compliance, and collaborate with Marketing and Business Development to optimise lead quality and conversion.

Qualifications

• Hands-on experience managing an inbound or outbound sales function with a CRM and sales-engagement tooling.
• Ability to judge AI-generated message tone, targeting and compliance quickly.
• Working knowledge of outbound email deliverability, domain warming and sender reputation.
• Understanding of UK PECR and GDPR for B2B marketing outreach or ability to learn quickly.
• A proven track record of using performance data to improve processes and outcomes.

Responsibilities

• Monitor automated workflows that research, enrich and reach out to prospects, tracking conversion through to SQL.
• Run AI agents for outbound sequences across email and LinkedIn, correcting drift in tone.
• Own inbound marketing-qualified leads and qualify before handover to the appropriate BDM.
• Review AI-generated messages before/after sending to ensure quality and compliance.
• Maintain clean CRM data, report on response rates and conversion, and escalate lead or message quality issues.

Skills

Inbound/Outbound sales

CRM proficiency

AI messaging quality

UK PECR/GDPR knowledge

Data-driven improvements

Tools

CRM/Sales-engagement tooling

AI SDR platform

Gong/Common Room/UserGems

Clay/n8n/Zapier

Job description

Sales Automation Specialist

Want to run and sharpen an AI-driven sales engine, rather than grind through manual outreach yourself? This is your chance to own it.

Salary: £40,000 - £55,000

Permanent

London - Hybrid

About the company

Since 2014, Social Value Portal has helped organisations across the public, private and voluntary sectors measure and maximise their Social Value, using its evidence-based TOM System, a consultancy arm and a growing learning academy.

Customers have unlocked over £74bn of Social Value through the platform, and the business is now scaling that reach internationally.

The role

Social Value Portal runs an AI-driven system across the top of its sales funnel: researching and qualifying prospects, running outbound sequences, and triaging inbound interest.

You'll run that system day to day and personally manage every inbound marketing-qualified lead from first contact to handover, reporting to the Sales Director and working closely with Marketing and the Business Development team, whose feedback on lead quality keeps the system on track.

Key responsibilities

You'll:

• Monitor the automated workflows that research, enrich and reach out to prospects, tracking conversion through to SQL
• Run the AI agents sending outbound sequences across email and LinkedIn, correcting drift in tone
• Own every inbound marketing-qualified lead, qualifying each one before handover to the right BDM
• Review AI-generated messages before and after send to catch quality and compliance issues
• Keep CRM data clean, report on response rates and conversion, and act as the escalation point on lead or message quality

What you'd bring

Essential:

• Hands-on experience managing an inbound or outbound sales function (SDR, MDR, sales ops or similar), confident in a CRM and sales-engagement tooling
• A close eye for quality: able to judge an AI-generated message's tone, targeting and compliance quickly
• A clear grasp of outbound email deliverability: domain warming, sender reputation, list hygiene
• Working understanding of UK PECR and GDPR for B2B marketing outreach, or the ability to get up to speed fast
• A track record of using performance data to improve how something runs

Useful, not essential:

• Direct experience with AI-driven sales tooling, such as an AI SDR platform or LLM-based lead qualification
• Familiarity with call-intelligence or intent/signal platforms (e.g. Gong, Common Room, UserGems)
• Comfortable with spreadsheets and simple reporting, plus automation tools such as Clay, n8n or Zapier

Benefits & culture

• Financial: Salary sacrifice schemes (childcare, cycling/EV), retail discounts across 200+ brands, and financial advice through Mintago.
• Flexibility: Your birthday off, plus extra holiday after three years' service.
• Development: Access to The Knowledge Academy for accredited training.
• Wellbeing: 24/7 Employee Assistance Programme, enhanced parental leave, and six paid volunteering days a year.

Working arrangements

Full-time, Monday to Friday.