Sales Advisor - Bristol

Ribble Cycle Co; West of England; On-site; GBP 17,000 - 19,000; Full time

Benefits offered by this job

33 days holiday inc UK bank holidays (

10% Friends & Family discount

Cycle to Work scheme

Company sick pay

Enhanced maternity and paternity pay

Employee Assistance Programme (EAP)

Monthly recognition scheme

Cycling industry discounts and perks

Job summary

Ribble Cycles is seeking a Sales Advisor to welcome riders, guide bike choices, and balance in-store with digital support. You’ll deliver expert advice, handle video calls and emails during quieter periods, and help with handovers and post-purchase guidance.

Ideal candidates are customer-focused, enthusiastic about cycling, and dedicated to outstanding service, with strong communication and teamwork skills.

Qualifications

• Previous experience in retail or customer service.
• A natural communicator with a proven track record of delivering exceptional service.
• A team player who thrives on collaboration and problem-solving.
• A genuine passion for cycling and a desire to deepen your product knowledge.
• Strong written and verbal communication skills with attention to detail.
• Organised, reliable, and great at managing your time.
• Open to learning and feedback.
• Comfortable supporting customers both in-store and digitally.

Responsibilities

• Deliver outstanding service across every channel, face-to-face and online.
• Guide customers through the buying process with confidence, from bike selection to sizing and spec options.
• Keep the retail space looking sharp - stock presentation, visual merchandising, and brand standards are your domain.
• Carry out bike handovers and pre-collection checks so every customer leaves ready to ride.
• Offer post-purchase support - setup tips, accessory advice, and maintenance guidance.
• Help the team hit sales targets and deliver top-tier customer satisfaction.
• Spot opportunities to improve the customer experience and share ideas that boost engagement and conversion.

Job description

Working Pattern: 15 hours per week, across Monday - Sunday

Contract Type: Permanent

Salary: £13.06 per hour

ABOUT RIBBLE

Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.Working at Ribble means joining a team that lives and breathes bikes. We create products for real riders and how they ride, shaped by British roads, weather and grit. As the original outlier, our heritage runs deep, but our focus is always looking ahead.Our purpose is simple: to inspire more riders and more adventures.

THE ROLE

Join a team shaping the future of cycling. At Ribble we do not just sell bikes, we create experiences. If you love helping people and the buzz of two wheels, this is your opportunity.As a Sales Advisor, you will bring Ribble to life for our customers. You will welcome every rider, ask the right questions and match them to the right bike and kit. From riders who know exactly what they want to those planning a performance build or discovering us for the first time, you will guide every decision with clear expert advice and a rider-first approach.Working with your Manager and the Customer Experience team, you will balance shop floor sales with digital support. During quieter periods you will jump on video calls, call-backs and emails to keep response times sharp. You will keep the retail space looking its best, support collections and handovers and make sure every interaction feels unmistakably Ribble.If you are customer focused, enthusiastic about cycling and driven to deliver outstanding service, we would love to hear from you.

KEY RESPONSIBILITIES

• Deliver outstanding service across every channel, face-to-face and online.
• Guide customers through the buying process with confidence, from bike selection to sizing and spec options.
• Keep the retail space looking sharp - stock presentation, visual merchandising, and brand standards are your domain.
• Carry out bike handovers and pre-collection checks so every customer leaves ready to ride.
• Offer post-purchase support - setup tips, accessory advice, and maintenance guidance.
• Help the team hit sales targets and deliver top-tier customer satisfaction.
• Spot opportunities to improve the customer experience and share ideas that boost engagement and conversion.

Key Performance Indicators:

• Individual and store sales performance.
• Quality and responsiveness of digital communications.
• Customer Satisfaction (CSAT) and showroom feedback.
• Conversion rate and consultation quality.
• Accuracy of handovers and documentation.

ABOUT YOU

Essential skills and experience

• Previous experience in retail or customer service.
• A natural communicator with a proven track record of delivering exceptional service.
• A team player who thrives on collaboration and problem-solving.
• A genuine passion for cycling and a desire to deepen your product knowledge.
• Strong written and verbal communication skills with attention to detail.
• Organised, reliable, and great at managing your time.
• Open to learning and feedback.
• Comfortable supporting customers both in-store and digitally.

Desirable skills and experience

• Experience in the cycling industry or a technical retail environment.
• Knowledge of bike components and sizing.
• Experience working to sales targets.
• Familiarity with CRM or customer management systems.

BENEFITS

• 33 days holiday inc UK bank holidays (pro-rated for part time)
• 10% Friends & Family discount
• Cycle to Work scheme
• Company sick pay
• Enhanced maternity and paternity pay
• Employee Assistance Programme (EAP) – access to free, independent and confidential support, including 24/7 counselling and virtual GP services
• Monthly recognition scheme
• Cycling industry discounts and perks

All personal details submitted to us will be treated with the strictest of confidence.

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all colleagues. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive.