Role: Head of Sales (GTM)

Lynx Educate; Greater London; On-site; GBP 85,000 - 140,000; Full time

Job summary

Lynx Educate is seeking a Head of Sales to own top-of-funnel B2B, focusing on outbound and pipeline creation. You will set the GTM approach, craft outreach campaigns, and manage one SDR, balancing strategy with hands-on execution.

You will refine ICPs, build strong target lists, test messaging across LinkedIn, email, and events, and report on pipeline and campaign performance using HubSpot and Make. Excellent English and a results-driven mindset are essential.

Qualifications

• 5+ years of B2B sales, business development or growth with outbound focus.
• Excellent copywriting skills to drive opens and replies.
• Proven ability to build strong target lists for outreach.
• Hands‑on experience with Lemlist, Salesforce and HubSpot.
• Analytical mindset; let data inform strategy and messaging.

Responsibilities

• Identify and refine ICPs and target profiles.
• Build and prioritise strong target lists for outreach.
• Create outreach campaigns with compelling copy and sequences.
• Lead Go-to-Market strategy across channels (LinkedIn, email, events).
• Review campaign data and adjust messaging and targeting.
• Reply to inbound inquiries and pursue VIP targets.
• Oversee one SDR, directing lists and campaigns.
• Track and report pipeline and campaign performance.

Skills

Outbound strategy

Copywriting

Target lists

Data analysis

HubSpot

Salesforce

Lemlist

LinkedIn outreach

English communication

Claude research

Tools

HubSpot

Salesforce

Lemlist

Make

Claude

Job description

We are looking for a Head of Sales focused on Go To Market to own the top of our funnel B2B. This is an opportunity to join Lynx at a time of significant upwards growth, supporting us with a clear focus on generating pipeline: working out who we should be talking to, building target lists, and testing the messaging and channels that get us in front of them. We are open to a FT role or a fractional head.

The role is a real mix of strategy and execution. You will set the approach and do much of the work yourself, while overseeing one SDR. This role probably isn’t for you if you are used to a large team of SDRs executing a strategy you have defined. We need someone who is happy to be hands‑on every day.

• ICPs and Targeting
  • Identify and refine our ideal customer profiles, including the roles and organisations that buy and influence.
  • Keep ICPs current as we learn from conversations and campaign results.
• Target Lists
  • Build strong, accurate target lists (both companies and buyers), and set the standard for how the SDR builds theirs.
  • Prioritise VIP and high‑value targets for personal outreach.
• Outreach Campaigns and Copy
  • Create outreach campaigns and actively test them, with strong copywriting at the centre.
  • Write messaging that makes a target customer open and reply including follow‑up sequences with a considered cadence. Personalise for high‑value targets.
  • Position a problem clearly enough that someone wants to talk about solving it.
• Go‑to‑Market Strategy
  • Lead the strategy for how we get in front of leads: LinkedIn, email, webinars, events and other creative opportunities.
  • Identify other, more creative ways to reach our ideal customers.
• Data‑Led Optimisation
  • Review campaign data regularly and adjust wording, targeting and approach based on what it tells us.
  • Report on pipeline and campaign performance in HubSpot.
• Hands‑On Outreach
  • Reply to inbound responses and reach out directly to VIP target customers.
  • Jump in wherever needed to move a conversation forward.
• SDR Oversight
  • Manage and coach one SDR, directing the lists and campaigns they build in Lemlist and reviewing what the results show.
  • Success Metrics
    • Meetings booked with target customers and the quality of those meetings
    • Positive response rates across LinkedIn, email and events
    • Pipeline generated from outbound activity, and revenue closed from it
    • Quality and accuracy of target lists and ICP definitions
    • Evidence that campaign copy and approach are being tested and improved from the data
    • Performance and development of the SDR

5+ years of experience in B2B sales, business development or growth, with a focus on outbound and top of funnelExcellent copywriting skills: you know what makes a target customer open something rather than delete itProven ability to build strong target listsHands‑on experience with Lemlist, Salesforce and HubSpotComfortable owning both strategy and day‑to‑day execution, with no need for a large team behind youAnalytical and numbers‑focused: you let the data change your approachExcellent written and spoken EnglishProficient in using Claude, for example to research accounts, draft and test outreach copy, and analyse campaign dataBased in the UK Ideal ExperienceUnderstanding of, or experience in, the social value bid spaceProven experience closing revenue through this kind of workAble to speak confidently about follow‑up approach, cadence, positioning a problem to sell to someone, and creative ways of getting in front of clientsExperience with Make for automation