ROI-Driven SEM Campaign Manager

Forbes Advisor; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Forbes Advisor in Greater London is seeking a skilled SEM Campaign Manager to join the Performance Marketing team. You will set up, manage and optimize paid search campaigns and collaborate with the wider team to grow online presence and conversions.

The role requires at least 2 years in performance marketing, strong Excel skills, and Google/Bing Ads know-how. You will work on budgets, bidding strategies and reporting, with opportunities to influence ROI across multiple geographies.

Qualifications

• Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification is a plus.

Responsibilities

• Set up, manage and optimize paid search campaigns and support the SEM team in analyses and reporting.
• Grow online presence and conversions in collaboration with the wider paid search team.
• Maintain and monitor bidding strategies, budgets, search terms and account metrics across categories.
• Define campaign budgets and align goals with best practices.
• Provide recommendations and execute strategies for keyword targeting, DSA, Pmax and other paid search areas.
• Keep up to date with PPC trends and industry developments.
• Collaborate with Sales, Data and Product to achieve goals.

Skills

PPC

Google Ads

Bing Ads

Excel

Data analysis

Campaign optimization

Strategic thinking

Reporting

Paid search

SEM Rush

Tools

SEM Rush

Google Search Console

Google Analytics

Job description

Forbes Advisor in Greater London is seeking a skilled SEM Campaign Manager to join the Performance Marketing team. You will set up, manage and optimize paid search campaigns and collaborate with the wider team to grow online presence and conversions.

The role requires at least 2 years in performance marketing, strong Excel skills, and Google/Bing Ads know-how. You will work on budgets, bidding strategies and reporting, with opportunities to influence ROI across multiple geographies.