Retention Growth Lead – Subscriptions & LTV

Zima Dental; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Weekly socials

Barry's Bootcamp passes

Direct access to senior leadership

Cycle to Work scheme

Growth-based bonus scheme

Job summary

Zima Dental is seeking a Retention Lead to own customer LTV and build long-term value from the first touchpoint. You will drive subscription performance and collaborate with product and marketing to shape launches and retention strategies.

You will also design loyalty programs, analyse data to uncover growth opportunities, and report insights to senior leadership in a fast-paced, ambitious culture.

Qualifications

• 4-6+ years in a retention-focused consumer product role.
• Experience with Loop, Recharge, Skio, or a comparable subscription management platform.
• Experience with Klaviyo, Braze, or similar email/SMS tools.
• Proven ability to analyse data and translate insights into strategic actions.
• Excellent writing and communication skills.
• Organised and a strategic thinker with strong planning abilities.
• Naturally creative with an ability to think outside the box.
• Excellent academic track record.

Responsibilities

• Own subscription model performance and strategies: Build a test-and-learn framework with clear reporting and iteration cycles to continuously reduce churn and grow ARR.
• Performance Analytics: Analyse performance metrics to identify growth opportunities.
• Lead and drive broader retention strategies: Work with the website and CRM teams to optimise returning customer conversion and lifecycle flows.
• Product: Work closely with the product team to launch new products and feed back with opportunities and performance insights for further product development.
• Seasonal & BAU Offer Execution: Strategise compelling offers that effectively re-acquire and retain customers throughout the year.
• Market Research & Analysis: Gather market research and customer feedback to identify new opportunities for growth.
• Brand loyalty: Build loyalty and advocacy programmes that reward long-term subscribers and drive referral, retention and brand loyalty.
• Reporting & Insights: Provide actionable insights and detailed reporting to senior leadership, guiding strategic decision-making.

Skills

Retention experience

Subscription platforms

Data analysis

Writing & communication

Strategic planning

Creativity

Academic track record

Team collaboration

Education

Excellent academic track record

Tools

Shopify

Lifetimely

PostPilot

Fondue

Subscription platforms

Job description

Zima Dental is seeking a Retention Lead to own customer LTV and build long-term value from the first touchpoint. You will drive subscription performance and collaborate with product and marketing to shape launches and retention strategies.

You will also design loyalty programs, analyse data to uncover growth opportunities, and report insights to senior leadership in a fast-paced, ambitious culture.