Retail Store Manager - Birmingham

Warrior Sports, Inc.; Birmingham; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Competitive compensation

Staff discount

Great development opportunities

Inclusive working environments across

Job summary

New Balance in the United Kingdom is seeking a Store Manager for our Birmingham location to lead a high‑performing team, drive store targets and deliver exceptional customer experiences.

You will manage operations, scheduling, HR duties, and loss prevention while upholding health and safety standards and ensuring excellent product knowledge and service. A passion for retail and growth is essential.

Qualifications

• Team leadership and people management experience.
• Strong customer service skills with a passion for retail.
• Knowledge of loss prevention procedures and retail KPIs.
• Excellent communication and attention to detail.
• Fluent English and ability to adapt to remote management.
• Willingness to work weekends and holidays.

Responsibilities

• Drive and motivate the team to achieve store targets.
• Lead on floor and back-of-house operations.
• Oversee policies, visual merchandising, stock control, and loss prevention.
• Manage HR tasks: recruitment, onboarding, payroll, performance reviews.
• Ensure health, safety and environmental standards.
• Handle customer inquiries and escalate as needed.

Skills

Team leadership

People management

Customer service

Loss prevention

Attention to detail

Communication skills

Fluent English

Retail market knowledge

Remote management acceptance

Weekend/holiday availability

Tools

POS systems

Job description

Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. New Balance is more than just a sportswear brand – we are a family. We want people to join our team who can develop with us as we continue our journey as a growing brand. Our retail stores are looking for Managers who can lead a high performing team, manage store operations, and engage, excite, educate and entertain our consumers from the moment they walk through the door. We need your passion and the desire to be a true brand ambassador as well as your genuine love for working with customers.

MAJOR ACCOUNTABILITIES:

• Drive and motivate your team to achieve individual and store targets
• Lead by example on the shop floor and back of house
• Accountable for following company guidelines on policies and procedures, visual merchandising, commerciality, stock control and loss prevention
• Manage the execution of the retail game changer in your store
• Analyses the overall performance of the store and make decisions and adjustments to increase productivity and efficiency
• Delivers total customer satisfaction via our service model and boosts sales through the customer experience, using advanced sales techniques to achieve results
• Co-ordinates rota and store scheduling
• Minimises losses implementing, monitoring, and tracking all procedures of loss prevention
• Accountable for maintaining health, safety and environmental standards in store
• Manages in store HR operations - recruitment, onboarding, employee relations, payroll, performance management, training, and development of the store team
• Deals with enquiries and an escalation route for customer complaints
• Proactively share internal and external feedback to Senior Management
• Perform any other duties as required from Senior Management

REQUIREMENTS FOR SUCCESS:

• Team Player
• Proven people management and leadership experience
• Previous retail experience desirable
• Demonstrate customer service skills
• Knowledge of loss prevention procedures
• A passion for retail and achieving sales targets, with high knowledge of retail KPIs
• Desire to learn
• Ability to perform basic maths and general retail operational processes
• Knowledge of POS register systems
• Excellent attention to detail
• Effective communication skills
• Fluent in English
• Knowledge of the retail market/consumer trends
• Comfortable with being remotely managed
• Flexible work schedule including weekends and holidays

ADDITIONAL BENEFITS:

• Competitive compensation
• Potential to earn more through our Retail Bonus Scheme
• Great development opportunities
• Inclusive working environments across all our European locations
• Generous staff discount
• Project involvement across our European region
• Flexible uniform package

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion. If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.