Retail Store Manager

Alpkit; Keswick; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a leading outdoor brand as a Store Manager in Keswick. This role allows you to lead a passionate team, engage with the local community, and promote sustainable retail practices. If you have a love for the outdoors and retail management experience, this is the perfect opportunity to make an impact.

Benefits

Generous Alpkit discount

Ability to buy additional leave

Paid ‘give back’ days

Life insurance and critical illness cover

Cycle to work scheme

Qualifications

• Proven experience in retail management or supervisory roles.
• Genuine passion for the outdoors.
• Hands-on, entrepreneurial attitude.

Responsibilities

• Lead and motivate the store team.
• Deliver outstanding customer service.
• Organise local events and community projects.

Skills

Leadership

Customer Service

Team Management

Sales Target Achievement

Community Engagement

Job description

2 days ago Be among the first 25 applicants

We’re looking for a passionate, driven Store Manager to lead our Alpkit store in the heart of the Lake District. This is more than just a retail role – it’s a chance to make an impact in your local outdoor community, champion sustainable retail, and work with a team that’s as enthusiastic about the outdoors as you are.

About Alpkit

Alpkit is a certified B Corp and award-winning UK outdoor brand. We design gear for hikers, bikers, makers, climbers, swimmers, campers and wild wanderers. Our mission? To help people go nice places and do good things, responsibly, adventurously, and welcoming to all adventurers.

Your Mission

You’ll be the beating heart of our Keswick store, leading a small but mighty team, growing the store’s community presence, and delivering an exceptional customer experience. You’ll bring energy, personality and a love of the outdoors to everything you do.

What You’ll Do

• Lead from the front, motivating your team and creating a welcoming space for customers and community
• Deliver outstanding customer service with real, honest advice
• Hit sales targets and grow the store’s performance without losing sight of Alpkit’s ethical values
• Organise local events, support community projects, and build connections with outdoor clubs and organisations
• Champion sustainability and keep the store looking fresh, exciting, and inspiring
• Bring customers closer to their passions through honest advice and great gear

A Typical Day

No two days are the same, but here’s a glimpse:

• Opening up, prepping the team, and checking the day’s priorities
• Welcoming customers, advising on kit, sharing trail recommendations, and ringing through sales
• Organising stock and making the store look its best
• Hosting local events, meetups, or School of Adventure sessions
• Wrapping up the day with a tidy shop, happy team, and money in the till!

What You’ll Bring

• Proven experience in retail management or supervisory roles
• A genuine passion for the outdoors, whether it’s trail running, wild swimming, climbing, hiking or biking
• A hands-on, entrepreneurial attitude. You love taking initiative and making things happen, and have a desire to grow a store.
• Strong people skills: approachable, positive, adaptable, and a natural team leader
• Confidence in managing stock, rotas, and the daily rhythms of a fast-paced store

Perks of the Job

• Generous Alpkit discount for you, your friends and family
• Ability to buy additional leave
• Paid ‘give back’ days and a dedicated EAP.
• Life insurance, critical illness cover, optional enhanced pension contributions
• Cycle to work scheme

How to Apply

Ready to take the next step in your Alpkit adventure?

Send your CV and a short cover letter telling us why you’re the perfect fit for our Keswick store to [e-mail]

Let us know about your outdoor passions—we love a good story.

If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example - she/her, he/him, they/them, etc). We value all cultures, backgrounds, and experiences, Alpkit is an equal opportunity employer and welcomes everyone to our team, so be yourself, join our community and help us “go nice places and do good things”.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Sporting Goods

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