Retail Media & Data Specialist

Colgate Palmolive; East Clandon; On-site; GBP 53,000 - 59,000; Full time

Job summary

Colgate-Palmolive in the United Kingdom is seeking a Retail Media and Data Specialist to drive strategic retail media campaigns and data-driven activation across UK retailers including Amazon, Tesco and Boots. You will collaborate with cross-functional teams and agencies to optimise ROAS and deliver measurable growth in a high-visibility environment.

The role emphasizes data partnerships, AMC and 2PD activation, and the ability to translate analytics into actionable media optimisations in a

Qualifications

• 2 to 5 years of experience in digital marketing, media planning, or agency coordination.
• Experience briefing and managing external media agencies with accountability.
• Strong analytical skills to translate data into media optimisations.
• Experience with second-party data partnerships and data sharing agreements.
• Budget management experience and ability to allocate media spend strategically.
• Familiarity with AMC, dunnhumby, Boots Media Group is a plus.

Responsibilities

• Manage development and alignment of retail media strategies across the UK and Nordics.
• Drive budget allocation, ROAS optimisation, and operational best practices.
• Provide execution support for data-driven marketing and 1PD activation with cross-functional teams.
• Collaborate with agencies to ensure flawless campaign execution and deadlines.
• Localise global media guidelines in collaboration with regional teams.

Skills

Agency coordination

Analytics

Budget management

Stakeholder management

2PD partnerships

AMC / retail data platforms

Tools

Amazon Marketing Cloud (AMC)

dunnhumby

Boots Media Group

Job description

The Retail Media and Data Specialist plays a key role within the NEH Digital Transformation team by supporting the strategic development and flawless execution of online retail media campaigns. Reporting directly to the Digital Transformation Director, this position offers an exciting opportunity to act as a central connector between internal cross-functional stakeholders and agency partners. You will maximise brand impact by optimising media plans across key UK retailers (such as Amazon, Tesco, and Boots) and support technical data-driven marketing. This role is ideal for an agile marketeer, looking to elevate their retail media and data analysis capabilities in a high-visibility environment., Retail Media Strategy

• Manage the development and alignment of retail media strategies across the UK and Nordics, driving budget allocation, and ROAS optimisation / operational best practices and commercial performance.
• Contribute to the annual omnichannel planning cycle, including briefing and budget review milestones.
• Provide critical technical execution support for data-driven marketing initiatives and first-party data (1PD) activation in close collaboration with the Performance Marketing Manager
• Leverage Amazon Marketing Cloud (AMC) and retailer data collaboration to move beyond basic last-click attribution.
• Develop and execute second-party data (2PD) joint plans with key retail partners to enhance data collaboration and targeting capabilities.
• Support data integration initiatives to safely leverage customer 2PD alongside internal data assets across media activation channels.

Performance and Campaign Optimization

• Leverage advanced data and media analytics, including attribution modeling and ROI analysis, to derive actionable insights and campaign optimizations.
• Establish standardised media performance metrics, frameworks, and visualisation dashboards across the Hub to ensure data-driven decision-making.
• Turn media performance data into strategic growth recommendations that improve commercial conversion and brand equity.
• Evaluate campaign performance tracking data to identify optimisation opportunities that drive maximum ROI on media investments, utilising these insights to question and guide agency optimisation plans.

Media Financials & Stakeholder / Vendor Management

• Manage relationships with media agencies and external media partners, ensuring high-quality execution, accountability, and efficiency.
• Help support cross-functional project roadmaps simultaneously, ensuring all media activations meet strict deadlines, quality standards, and budget compliance.
• Ensure day-to-day coordination, briefing cycles, and alignment meetings with external agency partners to drive execution for Amazon and other retail media networks.
• Act as the primary interface with the European regional team to seamlessly localise global and divisional media guidelines., Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. 2 to 5 years of professional experience in digital marketing, media planning, or advertising agency account coordination.

• Proven experience briefing and managing external media agencies, ensuring accountability and flawless campaign execution.
• Strong analytical acumen with the ability to review media performance and translate them into actionable media optimisation strategies.
• Experience managing second-party data (2PD) partnerships with customers and retail networks, including data clean rooms and data sharing agreements.
• Excellent collaborative agility and stakeholder management skills, showing an ability to align cross-functional priorities smoothly.
• Proven budget management skills with an ability to strategically allocate and optimize media spend., Prior experience working within the Consumer Packaged Goods (CPG) industry is a plus but not required.
• Hands-on experience or deep familiarity with key retail data and media platforms, specifically Amazon Marketing Cloud (AMC), dunnhumby, and Boots Media Group.
• Strong functional competency in media ecosystem navigation, budget governance, and multi-channel campaign measurement. Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. Salary Range : 53100£ - 59000£