Retail - Lead Store Advisor, Selfridges

ON.com LLC; Greater London; Hybrid; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Growth opportunities

Inclusive workplace

Job summary

On London is seeking a Lead Store Advisor to lead our retail team and deliver a premium customer experience. You will mentor Store Advisors, drive sales, and ensure operational excellence across opening, closing, and daily store routines.

You will develop product and brand knowledge, optimise inventory, uphold visual merchandising standards, and participate in store events to boost engagement. English fluency and a proactive, customer-focused mindset are essential.

Qualifications

• 3+ years in retail with at least 1 year in supervision.
• Experience in Running, Fashion, or Sports is a plus.
• Excellent communication and interpersonal skills.
• Proactive and quick to learn, able to lead a team.

Responsibilities

• Lead and mentor Store Advisors to deliver premium customer service.
• Supervise customer interactions and optimize daily store flow.
• Manage inventory and execute visual merchandising plans.
• Open/close procedures and maintain store security and cleanliness.
• Collaborate with leadership on store initiatives and events.

Skills

Leadership

Customer service

Team mentoring

Store operations

Inventory management

Visual merchandising

Communication

English proficiency

Job description

In this role, you will be a key player in leading our retail team and ensuring a premium customer experience. As a Lead Store Advisor, you will leverage your leadership skills to drive sales performance, mentor Store Advisors, and maintain operational excellence. Your responsibilities will include supervising customer interactions, optimizing inventory management, executing visual merchandising plans, and contributing innovative ideas to enhance store processes. Join us to make a significant impact, advance your career, and help shape the future of our retail environment.

Your Mission

Brand Champion: Consistently embody and communicate our brand philosophy, values, and culture to both internal and external customers, ensuring every interaction reflects our commitment to excellence. Lead by example in providing outstanding customer service, including welcoming customers, addressing inquiries, and creating tailored solutions to enhance their engagement with our products.

Team Leadership: Supervise, mentor, and motivate a team of Store Advisors, instilling a customer-focused approach in all aspects of their work. Manage and optimize daily zoning schedules to ensure smooth customer flow, operational efficiency, and optimal coverage throughout the store. Oversee the opening and closing procedures, ensuring compliance with store protocols and maintaining a secure, organized environment.

Product and Brand Expertise: Maintain an in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories. Actively contribute ideas for merchandising, store events, and community activities that enhance store visibility and customer engagement.

Operational Excellence: Assist with inventory management tasks, including placing new product orders, managing fill-in orders, and ensuring accurate stock levels to meet customer demand. Uphold visual merchandising standards in the store, creating a premium shopping experience through well-organized, visually appealing displays. Continuously provide feedback to store leadership to refine processes and elevate customer service quality. Perform duties as required to support the store’s goals and overall performance.

Operational Support: Serve as the primary contact for store leadership, IT, and Facility Management regarding operational matters related to product flow and store system functionality. Train the store team on BoH processes, ensuring adherence to standard procedures and best practices. Handle minor maintenance and facility management tasks to maintain the store’s premium standards and ensure smooth operations. Act as the store’s system and IT expert, providing first-level troubleshooting (e.g. POS systems), assisting with IT system testing, and training the team on in-store technology.

Cross-Functional Collaboration: Work closely with store leadership to align on all store functions, driving overall business success through teamwork and collaboration. Participate in regular team meetings, sharing insights and updates on FoH, BoH, and VM performance. Pursue personal and professional development opportunities to enhance your leadership capabilities and contribute to the store’s growth.

Embrace Company Values

The Team Spirit: Foster a collaborative and positive team environment.

The Positive Spirit: Demonstrate a strong commitment to providing exceptional customer service.

The Explorer Spirit: Embrace new ideas and initiatives to drive store success.

The Athlete Spirit: Uphold high standards of integrity and professionalism in all actions.

Your story

• 3+ years of experience in a retail environment, with at least 1 year in a supervisory or leadership role.
• Experience in the Running, Fashion, or Sports industry is a plus, but a passion for these areas is essential.
• Exceptional communication and interpersonal skills, with the ability to connect with customers and inspire your team.
• Proactive and quick to learn, you thrive in both independent and collaborative settings.
• A keen eye for maintaining a visually appealing store and upholding high visual merchandising standards.
• Able to juggle multiple tasks efficiently while staying focused on customer needs and adapting to the dynamic demands of the business.
• Proficient in reading, writing and speaking English.

About the Team

As a Lead Store Advisor, you will be an integral part of a dynamic retail team dedicated to delivering exceptional customer service and maintaining a high-performance store environment. You’ll collaborate closely with Store Advisors, mentoring them to enhance their skills and ensuring they embody our brand values in every interaction. You’ll work alongside store leadership, contributing your insights to improve operations and customer experience. Together, you and your team will create a welcoming, efficient, and visually appealing shopping experience, driving the store’s success and shaping the future of our retail environment.

Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world’s most loved cities for good reason.

Everyone's very proud to work here. Everyone wants to grow in the company and we always treat each other the way we want to treat our customers. We do everything we can to make sure that we spread that passion. When a customer comes in, we're working to build that relationship right away.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.