Research Analyst, Digital

IMG; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a passionate Research Analyst to join their dynamic digital team. This role is pivotal in shaping data-driven strategies for top-tier clients in the sports sector. You will analyze audience behavior, conduct user experience research, and contribute to impactful marketing campaigns. If you are curious about digital innovation in sports and eager to enhance fan engagement, this is your chance to thrive in a collaborative environment that values adaptability and growth.

Benefits

Flexible working hours

Travel opportunities

Professional development

Collaborative work environment

Qualifications

• Strong understanding of web and social media analytics tools.
• Experience in audience and market research.

Responsibilities

• Prepare insightful reports from multiple data sources.
• Analyze audience behavior across various platforms.

Skills

Data Analysis

Web Analytics

Social Media Management

SEO

Project Management

Education

Bachelor's Degree

Tools

Google Analytics

Facebook Insights

Twitter Analytics

YouTube Analytics

Job description

Join to apply for the Research Analyst, Digital role at IMG.

Who We Are: IMG’s digital team provides consultancy and agency services to enhance the digital performance of major sports brands. We develop strategies, produce engaging content, optimize social media use, and help achieve broader business goals. We assemble teams and select technology partners to leverage digital engagement, fan inspiration, brand building, and revenue growth.

What You’ll Do:

Are you passionate about digital, data, and sport? Join the leading global digital sports agency as a Research Analyst, playing a key role in shaping data-driven digital strategies for top-tier clients. Support our Digital Consulting team by delivering insight reports, analyzing audience behavior across platforms like Google Analytics, Facebook, Twitter, and YouTube, and planning impactful campaigns. Engage in user experience research, assist with social media content planning and publishing, and contribute to marketing activities including SEO and KPI tracking. If you're curious, organized, and excited about digital innovation in sport, this is your chance to be part of a world-class team leading fan engagement.

Key Responsibilities Include But Not Limited To:

• Preparing insightful reports from multiple data sources
• Analyzing data from web analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics
• Conducting audience and market research
• Performing user experience research/testing
• Liaising with content creators and freelancers
• Managing social media content, planning, and evaluation
• Tracking KPIs
• Resource planning, project management, and milestone tracking
• Supporting online and offline marketing efforts, including basic SEO

You Will Have The Following Strengths:

• Understanding of web and social media analytics tools and curiosity for data analysis
• Interest in technology and digital infrastructure
• Knowledge of how brands utilize web and social media for growth and engagement
• Interest in sport and its societal impact

We’d Love If You Also Have These:

• Excellent communication skills, both written and verbal
• Strong organizational skills and proactive mindset
• Desire for continuous learning and supporting team growth
• Flexible, adaptable, and hardworking attitude
• Confidence in client communication and feedback
• Customer-centric approach
• Initiative and positive attitude
• Comfort with numbers and spreadsheets
• Attention to detail and analytical mindset
• Interest in social media platforms and content management experience

Our Vision – Power the World’s Passion for Sport.

Our Mission – Be Vital. Work as one.

And Our Values:

• We are BOLD and risk-taking.
• We are PASSIONATE and proud.
• We are DYNAMIC and evolving.
• We are AUTHENTIC and human.
• We are UNITED in pursuit of excellence.

Our Work Ethic: IMG is at the heart of sports, media, and entertainment, emphasizing collaboration and relationship-building. The role is based at Chiswick Park, requiring work from the office 4 days a week, with potential travel and occasional unsocial hours. We value adaptability to new systems and technologies.

Additional Details:

• Permanent position
• Based at Chiswick Park
• Travel may be required
• Flexible hours as per business needs

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Research, Analyst, and IT

Industries

• Entertainment Providers