Remote Wearables Growth Marketer

Jobgether; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote working arrangement

Flexible schedule

Competitive compensation + bonuses

Job summary

Jobgether is seeking a Wearables Marketing Expert based in the United Kingdom to lead the go-to-market strategy for an AI-powered wellness product. You will own positioning, messaging, and launch plans, translating wearable metrics into customer value and marketing campaigns.

You will drive acquisition through paid social, influencers, and marketplaces, while building partnerships with manufacturers and digital platforms to scale a subscription-based business.

Qualifications

• At least 2 years of experience in consumer technology marketing, growth marketing, or product marketing.
• At least 1 year of professional experience with wearable devices, connected technologies, or health-tech applications.
• Proven experience launching consumer hardware or wearables and evaluating performance.

Responsibilities

• Develop and execute the go-to-market strategy for the wearables initiative, defining audiences, positioning, messaging, pricing, and launch plans.
• Translate wearable health metrics (sleep, HRV, activity) into clear customer benefits and marketing messages.
• Plan and optimise customer acquisition campaigns through Meta, TikTok, Google, and YouTube, and manage partnerships and co-marketing with brands.
• Lead end-to-end marketing launch of wearables, including pre-orders, DTC channels, and marketplaces like Shopify and Amazon.
• Improve onboarding, device connection rates, and retention by refining the customer journey with product teams.
• Conduct market research and competitive analysis to identify trends and opportunities in wearables.

Skills

Consumer tech marketing

Growth marketing

Product marketing

Performance marketing

Strategic partnerships

Data-driven

Tools

Shopify

Amazon

Meta Ads

TikTok Ads

YouTube Ads

Job description

Jobgether is seeking a Wearables Marketing Expert based in the United Kingdom to lead the go-to-market strategy for an AI-powered wellness product. You will own positioning, messaging, and launch plans, translating wearable metrics into customer value and marketing campaigns.

You will drive acquisition through paid social, influencers, and marketplaces, while building partnerships with manufacturers and digital platforms to scale a subscription-based business.