Remote Performance Creative Strategist

PetLab Co.; Greater London; Remote; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Private Health Care

Annual Leave 28 days + holidays

Employee Assistance

Pension Scheme

Maternity/Paternity Leave

Nursery Scheme

Learning & Development budget

Puppy Therapy

Free snacks & breakfast

Dogs in office

Life Assurance

Discounts & Gym memberships

Electric Vehicle Scheme

Give Back Day

Health Cash Benefit

Job summary

PetLabCo. is seeking a Creative Strategist to bridge the gap between the media buying team and creative production.

You will craft data-driven ads, design testable creative concepts, and lead production briefs to scale customer acquisition and revenue for a 9-figure DTC brand. Reporting into the Director of Creative Strategy, you’ll partner with Paid Media, Video, Organic Social, and Influencer teams to build high-performing creatives across Meta, TikTok, and YouTube.

Qualifications

• 3+ years of experience in creative strategy or performance creative roles.
• Experience in high-growth, paid social-led DTC brands.
• Deep expertise in Meta and TikTok advertising ecosystems.
• Strong analytical skills to translate data into creative decisions.
• Portfolio of direct-response ad concepts, scripts, or campaigns with measurable results.
• Proven track record of driving revenue growth through paid creative.
• Experience briefing or directing creators, influencers, or UGC production.
• Excellent communication skills to defend creative decisions with data.

Responsibilities

• Data Analysis & Performance Auditing: analyze metrics in ad platforms to identify what works and why.
• Creative Ideation & Scriptwriting: develop big ideas, write DR scripts, hooks, and CTAs; storyboard content.
• Production Management & Briefing: brief creators, provide production briefs, review drafts, ensure alignment with best practices.
• Testing Strategy & Iteration: design structured A/B tests and iterate ads based on results.

Skills

Creative strategy

Performance marketing

Meta ads

TikTok ads

Job description

PetLabCo. is seeking a Creative Strategist to bridge the gap between the media buying team and creative production.

You will craft data-driven ads, design testable creative concepts, and lead production briefs to scale customer acquisition and revenue for a 9-figure DTC brand. Reporting into the Director of Creative Strategy, you’ll partner with Paid Media, Video, Organic Social, and Influencer teams to build high-performing creatives across Meta, TikTok, and YouTube.