Remote Paid Social Growth Marketer - ROI & Innovation

Taylor & Francis Group; Abingdon; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave

Private medical insurance

Pension scheme

Life assurance

Volunteer days

Share matching

Job summary

Taylor & Francis Group in the UK is seeking a Marketing Executive - Paid Social to join our Performance Marketing Team on a permanent basis. You will drive paid social campaigns across multiple territories, focusing on growth and ROI, and report to the Paid Social Manager.

The role requires collaboration with planning and analytics teams, a strong track record in LinkedIn and Meta ads, and a proactive, test-and-learn approach.

Qualifications

• Experience managing paid social campaigns on LinkedIn and Meta.
• Understanding of profitability, growth, strategy evaluation and business development.
• Strong awareness of market conditions and commercial opportunities.
• High proficiency in their area.
• Ability to manage information related to projects and KPIs.
• Able to present information to stakeholders.
• Keeps up with marketing and industry trends.
• Committed to self-development.

Responsibilities

• Own specific paid social campaign plans and performance.
• Lead paid social activity across all territories with ROI focus.
• Collaborate with planning teams to recommend growth strategies and budgets.
• Coordinate with other teams and stakeholders to align efforts.
• Lead paid social innovation, staying ahead of platforms and audiences.
• Use a test-and-learn approach and document strategies for clarity.

Skills

Paid social advertising

LinkedIn advertising

Meta / Facebook ads

Stakeholder communications

Budget management

Performance analysis

Market trend awareness

Tools

LinkedIn Ads Manager

Facebook Ads Manager

Job description

Taylor & Francis Group in the UK is seeking a Marketing Executive - Paid Social to join our Performance Marketing Team on a permanent basis. You will drive paid social campaigns across multiple territories, focusing on growth and ROI, and report to the Paid Social Manager.

The role requires collaboration with planning and analytics teams, a strong track record in LinkedIn and Meta ads, and a proactive, test-and-learn approach.