Paid Social Growth Executive

Taylor-and-Franci; Abingdon; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Flexible working culture

25 days annual leave

Birthday day off

Discretionary holiday days

Volunteer days

Private medical insurance

Employee assistance programme

Share Match

Life assurance

Optical and medical care

Job summary

Taylor & Francis Group in Milton Park, Oxfordshire, is seeking a Marketin g Executive - Paid Social to join our Performance Marketing Team on a permanent basis.

This role will lead paid social initiatives across all territories, collaborating with planning and analytics teams to drive growth and ROI. It will align with a test-and-learn agenda and explore new platforms and audiences to advance our social offering.

Qualifications

• Demonstrable experience and expertise in managing paid social ad campaigns in platforms such as LinkedIn and Meta.
• An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
• Possess a high degree of understanding of market conditions and commercial opportunities.
• High degree of proficiency in their area.
• Effectively manages all information related to projects and corresponding KPIs.
• Able to effectively present information to a variety of stakeholders.
• Maintains advanced knowledge of new marketing/industry trends.
• Focused on self-development.

Responsibilities

• Ownership of specific paid social campaign plans and performance.
• Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.
• Work closely with the planning teams to recommend effective growth strategies and budgets.
• Effectively collaborate with other teams and internal stakeholders.
• Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
• Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.

Skills

Paid social campaigns

LinkedIn ads

Meta ads

Commercial awareness

Stakeholder presentation

Market trends

Job description

Taylor & Francis Group in Milton Park, Oxfordshire, is seeking a Marketin g Executive - Paid Social to join our Performance Marketing Team on a permanent basis.

This role will lead paid social initiatives across all territories, collaborating with planning and analytics teams to drive growth and ROI. It will align with a test-and-learn agenda and explore new platforms and audiences to advance our social offering.