Remote Growth Manager, Paid Media for Global Giving

Remote Jobs; United Kingdom; Remote; GBP 56,000 - 76,000; Full time

Job summary

GiveDirectly in the United Kingdom (remote) is seeking a Growth Manager, Paid Media, to lead paid media strategy, acquire donors, grow revenue, and strengthen supporter value across Meta, Google, YouTube, TikTok, and programmatic channels.

You will manage a multi-million-dollar annual budget, drive a test-and-learn program, direct ad creative, collaborate with Brand and Marketing, and report performance to senior leadership.

Qualifications

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target.
• Experience managing a paid media budget of at least US$5M a year with data-driven decisions.
• A genuine test-and-learn habit and multivariable testing across audiences, creative, and landing pages.

Responsibilities

• Own paid media strategy and performance to execute growth and brand goals across Meta, Google, YouTube, TikTok, and programmatic channels.
• Run top-of-funnel brand ads including podcasts, OOH, and connected TV.
• Manage and optimize paid investment daily, monitor spend, pacing, CPA, and reallocations.
• Run a continuous test-and-learn program across channels and landing pages and translate results into decisions.
• Provide key strategic budget recommendations to leadership based on performance data.

Skills

Growth marketing

Paid media management

Test and learn

Creative direction

Brand collaboration

Data-driven decisions

Tools

WordPress

Salesforce

PostHog

Google Analytics

Tableau

Zendesk

Ahrefs

Job description

GiveDirectly in the United Kingdom (remote) is seeking a Growth Manager, Paid Media, to lead paid media strategy, acquire donors, grow revenue, and strengthen supporter value across Meta, Google, YouTube, TikTok, and programmatic channels.

You will manage a multi-million-dollar annual budget, drive a test-and-learn program, direct ad creative, collaborate with Brand and Marketing, and report performance to senior leadership.