Remote Growth Leader for D2C Wellness & Subscriptions

Veblen International; United Kingdom; Remote; GBP 120,000 - 180,000; Full time

Job summary

Veblen International is seeking a Head of Growth for a fully remote, UK-based role. You will drive customer acquisition, subscription growth and overall digital performance across channels, reporting to the founders.

In this leadership position you will oversee an external agency initially, with the opportunity to build an in-house growth function as the business scales, and to influence strategic direction across paid, owned and earned media.

Qualifications

• Proven experience scaling direct-to-consumer e-commerce, retail, wellness, beauty or lifestyle brands.
• Strong expertise in digital acquisition and performance marketing.
• Hands-on experience managing campaigns across Meta Ads, Google Ads and TikTok Ads.
• Experience working within subscription-based business models.
• Strong understanding of customer acquisition, retention and lifecycle marketing.
• Proven agency management and stakeholder management skills.
• Experience optimising conversion funnels, landing pages and online customer journeys.
• Strong analytical capabilities with experience using tools such as Google Analytics and e-commerce reporting platforms.
• Knowledge of Shopify and related e-commerce technologies.
• Experience with email marketing and customer retention platforms.

Responsibilities

• Develop and execute customer acquisition and subscription growth strategies to drive recurring revenue.
• Lead digital growth initiatives across paid, owned and earned channels.
• Manage and optimise relationships with external digital marketing agencies.
• Oversee paid media activity across Meta, Google and TikTok platforms.
• Analyse campaign performance and implement data-driven improvements to maximise return on investment.
• Optimise customer journeys, landing pages and checkout experiences to improve conversion rates.
• Deliver ongoing A/B testing initiatives across digital channels.
• Own performance reporting and provide insights to senior leadership.
• Manage email and SMS marketing programmes to improve retention and customer lifetime value.
• Monitor key growth metrics including customer acquisition, retention, churn and revenue performance.
• Collaborate closely with founders to identify and execute new growth opportunities.
• Support the development and future leadership of an internal growth team.

Skills

Direct-to-Consumer

Performance marketing

Agency management

Lifecycle marketing

Customer acquisition

Retention

Analytics

Conversion optimisation

Tools

Google Analytics

Shopify

Meta Ads

Google Ads

TikTok Ads

Job description

Veblen International is seeking a Head of Growth for a fully remote, UK-based role. You will drive customer acquisition, subscription growth and overall digital performance across channels, reporting to the founders.

In this leadership position you will oversee an external agency initially, with the opportunity to build an in-house growth function as the business scales, and to influence strategic direction across paid, owned and earned media.