Remote Digital Marketing Manager — Growth & CRO

Inizio Engage; England; Remote; GBP 45,000 - 60,000; Full time

Job summary

A growing EdTech company seeks a Digital Marketing Manager to enhance its digital presence and efficiency. This pivotal role requires extensive knowledge in SEO, content strategies, and paid media management. The ideal candidate will have a proven track record in digital marketing, aiming for substantial growth in organic traffic and conversion rates. Most work will be remote, with occasional meetings in Birmingham.

Qualifications

• Digital marketing experience with demonstrated success in SEO, CRO and paid media.
• Proven track record of building organic traffic and improving conversion rates.
• Experience managing monthly paid media budgets and reducing CPA.

Responsibilities

• Increase qualified organic traffic by 150% within 12 months.
• Improve conversion rate of high intent website form fills by 30% within 6 months.
• Reduce blended CPA by 30% through improved organic and paid mix.

Skills

SEO and GEO strategy and implementation

Content and link building strategy for SEO and GEO

Google Ads

Microsoft Bing Ads

YouTube advertising

Paid social media tools

Google analytics 4

Data analysis and reporting

Tools

Facebook Business Manager

LinkedIn Campaign

Job description

A growing EdTech company seeks a Digital Marketing Manager to enhance its digital presence and efficiency. This pivotal role requires extensive knowledge in SEO, content strategies, and paid media management. The ideal candidate will have a proven track record in digital marketing, aiming for substantial growth in organic traffic and conversion rates. Most work will be remote, with occasional meetings in Birmingham.