Remote Digital Marketing Exec — Paid Media Growth

Love Recruitment Ltd; England; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Executive to drive lead generation and member acquisition through high-performing digital strategies. This full-time role encompasses building and managing paid campaigns, performing data analysis, and creating engaging ad copy across Google and Meta platforms. Candidates must have a solid background in digital marketing and a strong understanding of SEO principles. A passion for fitness and wellness is preferred, but not essential.

Qualifications

• Experience in a paid media or digital marketing role (agency or in-house, not just freelance).
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent written communication skills with a flair for crafting engaging ad copy.

Responsibilities

• Build and manage Google and Meta ad accounts for franchisees.
• Recommend and implement A/B tests to improve lead quality and cost efficiency.
• Monitor and analyse weekly advertising performance for optimisation opportunities.
• Prepare and deliver monthly performance reports for franchisees.

Skills

Experience in paid media or digital marketing

Proficient in Meta Business Manager

Proficient in Google Ads

Proficient in Google Analytics 4 (GA4)

Strong analytical skills

Excellent written communication skills

Experience with AI tools for marketing

Knowledge of SEO principles

Job description

A leading recruitment agency is seeking a Digital Marketing Executive to drive lead generation and member acquisition through high-performing digital strategies. This full-time role encompasses building and managing paid campaigns, performing data analysis, and creating engaging ad copy across Google and Meta platforms. Candidates must have a solid background in digital marketing and a strong understanding of SEO principles. A passion for fitness and wellness is preferred, but not essential.